Job Description

Job Summary

• E-Commerce Specialist that plays a critical role in driving online sales growth, conversion optimization, and digital revenue performance. The role combines business acumen, marketing technology expertise, and cross-functional leadership to deliver solutions that directly accelerate the company's commercial outcomes. You will need to have a business & commercial mindset, the ability to translate business goals into scalable digital solutions/campaign that will increase online revenue, improve conversion rates and strengthen customer acquisition and retention. Basic understanding of latest trend and technology growth on software, network and security to ensure a stable, high-performing and conversion friendly digital ecosystem. Excellent interpersonal skills to partner with multiple cross business units, aligning marketing objectives and technical execution in fast-pace, results - driven environment.

The Day-To-Day Activities

• Develop Digital Sales Strategy & E-commerce Growth Plans

Develop and execute digital sales strategies that maximize revenue for owned e-commerce channels.

• Act as our e-commerce platform expert and evangelist, driving channel improvements that enhance conversion and customer experience.
• Ensure all digital initiatives and campaigns are directly tied to revenue goals, sales KPIs, and customer value metrics.
• Conduct user research and competitive analysis to identify new conversion opportunities, promotional strategies, pricing enhancements, and advertising improvements.
• Partner with marketing, product, IT, agencies, and operations to build exclusive promotions, optimized bundles, and high-impact campaigns for online channels.
• Establish SLAs, workflows, and measurable KPIs for campaign execution and operational readiness (include logistic arrangement as and when is needed)
• Accelerate deployment of new technologies (e.g., live commerce, marketplace integrations) to reduce manual processes and shorten time-to-market.
• Collaborate with cross-functionally with marketing, product, partners, digital media agencies, IT and other operational team to come out with promos and product bundles exclusive for e-commerce channel.
• Identify potential risks and dependencies upfront to mitigate issues down the line with proper understanding of the root cause, conduct studies and research to come up with data driven solutions.

• Digital Media Budget Management and Channel Optimization.

• Manage and optimize digital performance marketing media campaigns, ensuring cost efficiency while maximizing sales impact based on the set CPA.
• Stay up to date with emerging digital trends, platforms, and technologies, applying best practices to maintain competitive advantage.
• Drive digital customer acquisition and retention initiatives, leveraging CRM and digital tools to enhance lifetime value.
• Analyze digital sales funnels, creative performance, and customer behavior to identify opportunities for higher conversion and stronger media efficiency.

• Data, Analytics & Conversions Insights

• Define and track e-commerce KPIs to measure sales, conversion, retention, and campaign performance.
• Track, monitor and analyse website and e-commerce traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the product sales, revenue, or improving conversion to assist in driving business KPIs.
• Analyze data from web/e-commerce analytics, user research, and other sources to identify user behavior patterns and areas for improvement.
• Generate insights and reports to inform strategic decision-making regarding the digital experience.

• Project Management and Leadership

• Coordinate with stakeholders, developers, and partners to ensure timely launch of campaigns, content, and platform enhancements that support sales objectives.
• Clearly outlining project boundaries and limitations cut across multiple divisions.
• Lead and collaborate with all staff from different department/division, partners and management to ensure new development requirement is aligned with business strategy and meets the organization's standards.
• Oversee eShop operations and logistics, enabling smooth product launches, accurate promotional setup, and efficient order fulfilment that supports customer satisfaction and repeat sales

About You

• Bachelor's degree in business and marketing related field.
• 7+ years of relevant experience of business analysis in a relevant functional area
• Experience/ What people Have Done:
• Strong hands-on experience with A/B testing, CRO (conversion rate optimisation), and campaign execution.
• Strong experience working with multiple stakeholders.
• Experience with effective communication at different levels in the organization and in English
• Experience working in a global environment and with virtual teams.
• Good at handling time-sensitive projects independently and working within tight timeline given.
• Able to multi-task, adapt to a fast-paced environment and have good interpersonal skills.
• Discipline in execution and follow-up of campaigns to achieve desired results.
• Strong strategic & business mindset.
• Strong attention to detail with a sharp eye for numerical patterns, discrepancies, and insights
• A consensus builder that can collaborate with cross-functional teams.
• Must be fluent in written and spoken English.

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What's Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Skills Required