Job Description

The Sr Brand Manager will lead an exciting profit driving brand for a Region to capture brand equity. The portfolio focuses on personal care and requires a strong consumer centric mindset and brand building capabilities.

• Brand Strategy & Growth: Develop and execute brand/category strategies and growth plans aligned with market trends and consumer insights.
• Marketing Calendar & Budget Management: Create and manage brand experience calendars across the marketing funnel and oversee advertising budgets.
• Performance & P&L Accountability: Drive topline and bottom-line targets, monitor brand performance, and manage levers impacting net sales, margins, and profitability.
• Integrated Communication & Media Planning: Translate consumer insights into creative briefs, ensure impactful IMC campaigns, and optimize media planning across all stages of the funnel.
• Cross-Functional Collaboration: Partner with eCommerce, Trade Marketing, and Sales teams to deliver omnichannel activation and category growth initiatives.
• New Product Launches: Lead rationale presentations, coordinate launches and relaunches with Supply Chain, Finance, and Sales teams.
• Campaign Analysis & Continuous Improvement: Conduct post-campaign evaluations and implement course corrections for improved effectiveness.

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A successful Sr Brand Manager should have:

• A degree in marketing, business, or a related field.
• Proven expertise in brand management within the FMCG industry, particularly in personal care.
• Strong analytical skills to interpret market data and consumer insights.
• Effective communication and leadership skills to manage teams and stakeholders.
• Proficiency in planning and executing marketing campaigns.
• Experience in managing budgets and optimizing resources effectively.

Our client is global MNC in the FMCG industry specialising in the personal care category where they are a household name. They are consistently the preferred choice amongst consumers due to their high quality enriching products. The company values excellence and provides a supportive environment for professional growth.

• Competitive annual salary.
• Opportunity to work in a leading FMCG brand.
• Access to staff personal use products.
• Job stability.
• Collaborative and professional work environment.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV , and send me your CV

Skills Required