Job Description

General Information
Country: Malaysia
State: Kuala Lumpur
City: Lingkaran Syed Putra
Office Location: The Gardens South Tower, Mid Valley - Suites 26.01 & 27.01, Level 26 - &27 - - -
Date posted: 17-Jun-2025
Business Function: Marketing
Position Type: Full-Time/Regular
Description
We are hiring a Senior Product Marketing Specialist. You will play a critical role in driving the marketing efforts for a specific product line. Your responsibilities will include market analysis, product development, portfolio management and marketing planning. You'll collaborate with cross-functional teams to ensure successful product launches and effective marketing campaigns.
Who You Are:
You are a strategic thinker with a passion for product marketing and a proven ability to translate market insights into actionable strategies. You thrive in cross-functional environments and bring a strong mix of analytical skills, creativity, and business acumen to drive product success.
Minimum Qualifications:

• Bachelor's degree in Marketing, Business Development, or a related field.
• Minimum of 6 years' experience in product marketing, preferably in consumer products or B2B industries.
• Demonstrated experience in portfolio management and product development.
• Strong analytical and conceptual thinking skills.
• Excellent interpersonal and communication abilities.

Desired Skills and Experience:

• Experience working with cross-functional teams including sales, engineering, and manufacturing.
• Proven ability to manage product lifecycles and lead go-to-market strategies.
• Skilled in market analysis, competitive research, and customer insights.
• Comfortable presenting to internal stakeholders and external partners.
• Experience working with external vendors, consultants, or agencies.

What You Will Be Doing:

• Lead market analysis to identify trends, opportunities, and challenges for product development.
• Develop and execute strategic marketing plans for assigned product lines.
• Collaborate with brand communications, sales training, and launch teams to support promotional efforts.
• Manage product portfolio, including lifecycle planning and new product introductions.
• Serve as the subject matter expert for assigned products, providing training and support to internal teams and field sales.

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Skills Required