Job Description

Develop, implement, and support strategic marketing initiatives to promote the company\'s products and services. Conduct & support in-depth market analysis to understand competitors, identify market opportunities, and gauge customer sentiment and needs. Gather customer and partner feedback related to marketing materials or campaigns. Assist in organising and coordinating exhibitions, collaborative events or initiatives. Support in fostering relationships with vendors, learning institutions, and other potential partners to drive strategic initiatives. Ensure consistency in the company\'s brand representation across all digital and offline platforms and support any brand-related campaigns or initiatives. Coordinate with the legal team on intellectual property management and protection, including drafting and submitting patent and trademark applications and litigating matters related to patent, trademark, and copyright infringement. Key skills Bachelor\'s Degree in Marketing, Business, or a related field. At least 1-2 years of experience in a similar role. Google Analytics Certification, certifications from SEO platforms or content marketing certifications are a plus. At least 1-2 years of experience in marketing or relevant internships in marketing and branding roles. Have exposure to branding campaigns or marketing strategy projects. Ability to see the bigger picture and plan marketing initiatives that align with company goals. Knowledge of branding principles and techniques, with an ability to maintain and enhance the brand\'s reputation and visibility. Proficient in tools and methodologies for market research, including quantitative and qualitative research methods. The capacity to nurture partnerships and collaborations. Ability to oversee multiple projects at once, ensuring they stay on track and on budget. Ability to derive meaningful insights from data. Keeping up with the latest digital marketing and content trends, especially as they relate to the aviation industry. We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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