Therapy Area Lead - CVRM
Do you have expertise in, and passion for leading a growing therapy area & driving the marketing strategy? Would you like to apply your expertise to impact in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
About AstraZeneca
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.
Part of a global leading pharmaceutical, we're proud of our heritage and where we're heading - AstraZeneca's exponential growth and unrivalled success in our International markets. Our pipeline keeps us leading the way and provides us with stability to build a long term commitment. It fuels us every day - by realising our pipeline we're addressing huge unmet needs and unserved patients. It's rewarding and inspiring.
As the Therapy Area (TA) Lead, you will drive the overall strategy and delivery of the marketing initiatives for the brands in your Therapy Area (TA).
What you'll do:
Understand market and analyse data to build responsible therapeutic areas.
Monitor performance & Responsible for the Therapeutic Areas/ Brand revenue, key objectives and KPI.
Ensure A&P budget used within allocation.
Responsible for business update and strategic review.
Coach a team of Brand Managers in Business and Personal Development.
Lead the marketing team to craft, implement and evaluate marketing activities and promotional collaterals in the TA
Review marketing programmes and tactical decisions and implement programme changes to achieve the business objectives
Utilise analysis of market data and identify key segment drivers, growth opportunities and business threats
Collaborate with the cross-functional teams and external stakeholders to ensure full communication and success of marketing plans
KEE engagement and development.
Hire, develop and retain top talents through guidance and mentorship and in championing people development activities
Ensure adherence to processes and regulations in execution plans
Ensure a culture of ethics, integrity, and compliance is embedded in all business practices alongside full accountability for effective oversight and open upward reporting of compliance status in partnership with Global Compliance
Requirements
Your education background is in science and/or marketing and commerce, preferably with an MBA from a top university
You have broad understanding of the commercial, operational and strategic aspects of the pharmaceutical business
You have experience in leading a team with strong interpersonal and communication skills.
At least 10 years of relevant experience within Pharmaceutical industry.
Why AstraZeneca?
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare.
So, what's next?
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