Plan, set up, and manage ad campaigns in TikTok Ads Manager--defining objectives, budgets, targeting, and schedules.
Write and refine ad copy, and collaborate with designers to select visuals (images/videos) that align with campaign goals.
Run A/B tests to optimize performance across creatives, audiences, and placements.
Monitor campaign performance, prepare reports, and provide actionable insights.
Suggest data-driven improvements to ad strategy while aligning with client or internal goals.
Stay up to date with TikTok Ads best practices, policies, and emerging trends.
Collaborate with team members across strategy, creative, and account management for cohesive execution.
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