Job Description

WHO ARE WE ?

Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups.

After years of development, Desince is now one of the leading e-commerce players in Malaysia -- and we are committed to ongoing growth and contribution in the industry.

WHAT WE SELL?

Full range of fashion related products ranging from men's to women's, from formal wear to casual wear.

EMPLOYEES

80 - 90 staff

COMPANY REWARDS

"Top Orders 2022 in Fashion Category in Lazada" - February 2023
"Top 3 Sidec ECM 2024, 2nd Runner Up " - May 2024
"The CHAMPION for Top E-Commerce Merchant 2025 award organised by Sidec!"

JOB SUMMARY

We're seeking a data-driven TikTok Manager to lead our performance content ecosystem across livestream shopping (Shopee/TikTok Live), conversion-focused videos, and affiliate partnerships. You'll architect content that doesn't just engage - but directly drives sales, blending creative strategy with ROI optimization.

JOB DESCRIPTION

1. Livestream Commerce Operations:

Own end-to-end Shopee/TikTok Live strategy from pre-production to real-time performance monitoring. Develop "shoppable" content frameworks that convert viewers into buyers during streams. Coordinate hosts for maximum sales impact.
2. Performance Video Production:

Create high-converting video assets optimized for product discovery. Repurpose livestream highlights into evergreen sales-driving content. Implement A/B testing for thumbnails, hooks, and CTAs.
3. Affiliate & Partnership Growth:

Engage and manage affiliate partners to amplify product reach. Develop co-marketing content packages for affiliates. Track affiliate-driven conversions and optimize commission structures.
4. Data & Optimization:

Establish KPIs: Sales conversion rate, CTR, average order value per stream. Conduct weekly performance deep dives across accounts. Implement learnings into content playbooks.
5. Livestream Quality Supervision & Coaching:

Work closely with livestream moderators to monitor host performance, visual setup, and engagement tactics. Coach hosts and moderators to continuously improve presentation skills, camera framing, audio clarity, and on-screen storytelling. Establish SOPs for livestream quality standards and ensure consistent adherence across all sessions.
6. Cross-Department Collaboration:

Collaborate with the Creative and Data teams to align visual direction and optimize based on content performance data. Provide feedback to the Product and Marketing teams based on viewer reactions, questions, and purchase behavior during livestreams.
7. Content Library & Workflow Efficiency:

Build a centralized content library of high-performing scripts, product highlights, and visual assets to streamline production. Develop SOPs to speed up the turnaround of livestream-to-video repurposing.
8. AI Integration & Innovation:

Collaborate with senior management and external partners to explore and integrate AI technologies into content and livestream operations. Contribute to the training, development, and maintenance of AI bots for tasks such as automated content suggestions, chat moderation, or performance analytics. Lead initialization and ongoing optimization of AI-driven tools to enhance team productivity and content performance.

REQUIREMENTS

Diploma or Degree in Marketing, Digital Media, Communications, Business Administration, or related field. Minimum 3 years of experience in livestream production, social media management, or digital content creation.

WORKING DAYS & HOURS

6 days a week (alternate Saturdays) 9:00 AM - 5:30 PM (1-hour lunch break) Sunday is a rest day

BENEFITS

Additional leave Free parking 15% staff discount on Desince products Insurance & medical coverage (including panel clinic) Medical benefits EPF / SOCSO / EIS / PCB Monthly lunch gathering treat Company trips & staff activities Annual salary increment Yearly bonus Company-provided laptop and necessary devices Positive company culture and supportive working environment Opportunities to grow and build a long-term career with us
Job Type: Full-time

Pay: RM5,000.00 - RM10,000.00 per month

Benefits:

Additional leave Free parking Health insurance Maternity leave Meal provided Opportunities for promotion Professional development
Ability to commute/relocate:

Kapar: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How long your notice period?
Education:

Diploma/Advanced Diploma (Preferred)
Experience:

livestream production and social media management: 3 years (Preferred)
Language:

English (Preferred)
Location:

Kapar (Required)
Work Location: In person