Job Description

Mohon

Kelayakan

• Degree or professional qualification in Marketing, Mass Communication, Media Management, Brand Management and/or other relevant discipline.
• At least 5 years of relevant experience with proven results from personal involvement in generating revenue through marketing campaign and protecting brand image.
• Exposure in F&B, Hospitality and/or FMCG industry is an added advantage.
• Have a keen eye for detail and possess strong creative instincts with a passion for storytelling.
• Excellent presentation, verbal & written communication in English, negotiation, and interpersonal skills to put forward analysis, plans and/or ideas in a convincing and impactful manner.
• Business savvy with sound knowledge of digital marketing concepts, strategies and best practices which connect with industry trends, economic situation, competitive landscape, operations need, and business strategy related to the industry.
• Familiar with market research methodology, market intelligence function and activities with excellent analytical & quantitative skills to perform marketing analysis.
• Independent, passionate, good planning ability, well-organized, creative, resourceful and result- oriented person who is resilient to challenges and adaptable to fast paced environment.

Tanggungjawab

• Accountable for full spectrum of marketing and branding function, as well as being the custodian and guardian of Seoul Garden (SG) Buffet Brand in Malaysia market, covering all entities within Malaysia.
• Plan marketing strategies, set direction, develop, and implement marketing and branding initiatives to meet and exceed target given.
• Improve brand awareness and market share via brand growth, new market launch, new market reach, menu innovation, etc.
• Establish and oversee partnership marketing for the Brand.
• In-charge of marketing budget planning, budget allocation and monitoring of expenses to optimize marketing and branding investment.
• Collaborate with entities\' head to build marketing plans and establish annual marketing calendar in supporting the Brand to achieve expected business result.
• Liaise with different entity ahead of any marketing planning. Lead marketing meeting and follow up after meeting.
• Prepare and circulate the marketing brief for each campaign.
• Oversee franchisees\' marketing plan to ensure alignment and compliance with Brand perspective and Franchise Agreement.
• Lead, align and motivate marketing, supply chain, chefs and operations team on smooth execution of marketing activities to build increase customer count, average check, customers\' engagement and increase conversion rate.
• Continually review changes to market, consumer trends, activities of competitors via market research and adjust marketing plan, when necessary.

Manfaat

• Degree or professional qualification in Marketing, Mass Communication, Media Management, Brand Management and/or other relevant discipline.
• At least 5 years of relevant experience with proven results from personal involvement in generating revenue through marketing campaign and protecting brand image.
• Exposure in F&B, Hospitality and/or FMCG industry is an added advantage.
• Have a keen eye for detail and possess strong creative instincts with a passion for storytelling.
• Excellent presentation, verbal & written communication in English, negotiation, and interpersonal skills to put forward analysis, plans and/or ideas in a convincing and impactful manner.
• Business savvy with sound knowledge of digital marketing concepts, strategies and best practices which connect with industry trends, economic situation, competitive landscape, operations need, and business strategy related to the industry.
• Familiar with market research methodology, market intelligence function and activities with excellent analytical & quantitative skills to perform marketing analysis.
• Independent, passionate, good planning ability, well-organized, creative, resourceful and result- oriented person who is resilient to challenges and adaptable to fast paced environment.

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