Job Description

MohonKelayakan

• Proven experience in a marketing management role, preferably in the entertainment, sports, or hospitality industry.
• Strong skills in digital marketing, content creation, and social media management.
• Excellent analytical abilities and experience with performance metrics.
• Demonstrated ability in influencer management and ATL campaigns.
• Creative thinker with strong problem-solving skills.
• Exceptional communication and teamwork abilities.
• Alignment with Wedge\'s innovative, customer-focused culture.

Tanggungjawab

• Campaign Planning: Develop and implement innovative marketing campaigns aimed at increasing customer engagement and achieving sales targets.
• Content Creation: Oversee the creation of compelling content, coordinating with internal teams and external agencies to produce material that resonates with our audience.
• Social Media Community Management: Manage our social media presence, engaging with our community and ensuring consistent brand messaging across platforms.
• Performance Marketing: Handle digital advertising campaigns, optimizing spend and performance on platforms like Google Ads and Facebook Ads, with a focus on metrics such as Cost Per Acquisition and Return on Ad Spend.
• Data Management: Analyze market and campaign data to inform strategies, ensuring data-driven decision-making in all marketing efforts.
• Influencer/KOL Management: Build and maintain relationships with influencers and key opinion leaders to enhance brand visibility and reach.
• ATL Promotions/Campaigns: Execute Above The Line marketing strategies, including traditional media and digital billboards, to maximize brand exposure.
• In-house Event Ideation: Collaborate with internal teams (Ricki, Tom, Chris, Des) to brainstorm and develop concepts for in-house events, contributing innovative ideas to enhance customer experiences.
• Product Distribution: Strategize and manage product distribution channels, ensuring efficient and effective reach to our target markets.
• Reporting: Regularly report on campaign performance, market trends, and ROI, providing insights and recommendations for continuous improvement.

Direct Report: Chief Experience OfficerManfaat

• Medical Claim
• Training Provided
• Meals Provided
• Employee Discounts Benefit
• Free Parking, Casual Dress Code
• Annual Leave

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