Job Description

Role Summary

This role acts as the

Content Marketing Engine Owner

, responsible for transforming the Founder's raw materials -- videos, transcripts, and content ideas -- into polished, platform-ready assets.

The goal:

maintain a consistent content pipeline that drives awareness, engagement, and qualified leads, without requiring daily input from the Founder.

Key Responsibilities (Approx. 3-4 Hours/Day or 60-80 Hours/Month)

1. Video Editing & Production (60-75 mins daily)

Edit raw video clips from coaching sessions, speaking engagements, and thought pieces. Produce both

short-form

(Reels, LinkedIn, YouTube Shorts) and

long-form

content. Add branding, subtitles, hooks, and motion graphics for professional polish. Optimize formats for each platform to maximize watch time and engagement.

2. Content Repurposing & Editing (60-75 mins daily)

Convert transcripts into short articles, carousel captions, or blog posts. Edit and refine AI-generated drafts to align with PETADIRI's tone and voice. Format content with clear structure, headers, and readability in mind. Maintain a

content library

, tagging pieces by leadership theme.

3. Publishing, Optimization & Metrics (45-60 mins daily)

Schedule and publish content across YouTube, LinkedIn, and Instagram. Write SEO-friendly titles, descriptions, and hashtags. Design simple thumbnails in Canva. Coordinate with

Anis (Admin Assistant)

for content scheduling and blog posting. Track key metrics -- reach, engagement, click-throughs -- and share

monthly performance insights

to identify what drives visibility and leads.

4. Content Calendar & Support Tasks (2-3 times per week)

Maintain and update the

weekly content calendar

two weeks ahead. Batch-edit videos and create reusable templates for recurring formats. Research current platform trends to improve reach and relevance. Suggest content angles or repurposing ideas from top-performing posts.

Required Skills & Tools

Strong video editing skills (CapCut, Descript). Canva proficiency for thumbnails and basic design. Understanding of video optimization and storytelling. Basic copywriting and SEO familiarity. Organized, self-driven, and comfortable with remote collaboration. Familiarity with Malaysia's leadership or coaching space is a plus.

Compensation & Structure

Rate:

MYR 15 per hour.

Structure:

Freelance / part-time; claimable hours invoiced monthly.

Estimated Monthly Income: +/- MYR 900 - 1200

Bonus:

Project-based incentives for major campaigns or course launches.
Job Types: Part-time, Contract, Freelance
Contract length: 3 months

Pay: RM15.00 per hour

Expected hours: 15 - 20 per week

Benefits:

Flexible schedule Professional development Work from home
Work Location: Remote