Job Description

Role Description Bjak is seeking an experienced VP, On-ground Marketing & Activation for this full-time, on-site role located in Petaling Jaya. The successful candidate will be responsible for designing, implementing, and monitoring on-ground marketing and activation campaigns to grow Bjak\'s user base across ASEAN. The candidate will oversee and manage Bjak\'s on-ground marketing team and work closely with the rest of the marketing and product teams to align all initiatives and meet business targets. Key Responsibilities: Develop comprehensive on-ground marketing strategies aligned with overall business objectives and brand positioning. Lead and inspire a high-performing on-ground marketing team, providing guidance, mentorship, and fostering a collaborative and innovative work environment. Oversee the planning, coordination, and execution of on-ground marketing campaigns and activations to ensure they align with brand guidelines and resonate with target audiences. Take charge of organizing and managing events, sponsorships, and activations to maximize brand exposure and customer engagement. Collaborate closely with internal teams, including Sales, PR, and Digital Marketing, to ensure seamless integration of on-ground activities with overall marketing strategies. Effectively manage budgets for on-ground marketing initiatives, ensuring optimal allocation of resources and a strong return on investment. Implement measurement tools to assess the effectiveness of on-ground marketing efforts and provide regular reports to key stakeholders. Requirements Bachelor\'s degree in Marketing, Business, or a related field. Master\'s degree preferred. 8+ years of relevant experience with a proven track record of success in leading on-ground marketing and activation campaigns. Demonstrated ability to manage and develop a team to achieve desired outcomes Strong analytical and problem-solving skills, as well as the ability to think creatively and strategically. Excellent written and verbal communication skills Proven experience in developing successful marketing strategies and campaigns. Prior experience in financial services, insurance or banking is a plus. Fluent in English. Benefits International work environment and flat organization Team culture - highly practical and results oriented. Free training and development, constantly improve yourself. Fast moving, challenging and unique business problems Competitive salary International work environment and flat organization Progress like never before. remarkable level of progress. Casual work attire -

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