Job Description

Job Overview:The Social Media & Digital lead will oversee and manage the bank's social media platforms, create and execute a social media strategy plan to increase brand awareness, customer engagement and facilitate an environment for the business divisions to drive sales growth. He/she will collaborate with departments across the organisation to ensure consumer engagement and grow social media metrics. The Social Media lead must be creative, analytical, and well-informed about the latest social media trends and relevant policies, both in Malaysia and globally.Key Responsibilities:

• Develop and execute a comprehensive social media strategy plan aligned with the overall communications and marketing strategy of the bank.
• Develop and execute a comprehensive digital optimisation plan aligned with the overall communications and marketing strategy of the bank.
• Manage the bankxe2x80x99s social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Evaluate new and emerging social media platforms, making recommendations for (or against) establishing channels for the bank or its business units.
• Maintain the relevant social media and content-related policies and guidelines, in-line with those created by Group Brand & Communications (Singapore)
• Work with stakeholders and creative agencies to create engaging and relevant social content in-line with the brand guidelines to increase customer attention and engagement.
• Develop community management strategy and service levels in collaboration with the relevant business units.
• Track social media buzz (social listening), and make recommendations for social media communications in crisis situations.
• Track and analyse social media metrics, and create insightful reports where data-driven decisions can be undertaken. These metrics include follower engagement, reach, conversion rate and customer feedback.
• Build brand awareness and consumer engagement through campaigns, contests, promotions on social media.
• Ensure that all content is suitable for the Malaysian market and adheres to the bank's standards and brand image.
• Identify online trends that may be tastefully trend jacked into content that helps elevate brand equity.
• Collaborate with the relevant marketing colleagues to convert social media following into bank customers.

• Creative, analytical, and well-informed about the latest social media trends and relevant policies, both in Malaysia and globally.
• Strong command of English, with a solid understanding of Bahasa Malaysia.
• Able to build and manage a team.
• Strong interpersonal skills and able to work confidently across divisions.
• Familiarity with Performance media, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).

OCBC Bank