Job Description

• Develop and implement advertising and promotions strategies to boost brand awareness and performance.
• Craft a branding strategy to enhance the brand image.
• Create an annual plan aimed at increasing sales performance.
• Plan and manage the marketing budget, ensuring expenses stay within limits.

Operational Management

• Keep accurate records of all advertising, promotions, and related expenses.
• Identify cost-saving opportunities and optimize marketing investment returns.
• Provide analytics and insights to assess marketing activities\' effectiveness.

Agency & Partner Management

• Coordinate with advertising, event management, and PR agencies to align plans with the corporate brand image.
• Establish standards for advertising and promotional materials.
• Build relationships with strategic and potential business partners for joint promotions and sponsorships.

Communication & Promotion

• Manage strategic communication channels, including ATL, BTL, digital marketing, and OOH.
• Oversee internal communications with the Tenancy Relations team and tenants.
• Handle external communications, media, and public relations.
• Plan and secure promotional booths/spaces, aligning with the business model and corporate branding.

Campaign & Event Execution

• Understand tenants\' business models for successful campaign execution.
• Set and review KPIs/Targets for advertising and promotions efforts.
• Develop a loyalty program that adds value for customers.

Collaboration & Innovation

• Work closely with other departments to ensure smooth execution of activities.
• Stay updated on the latest trends and digital innovations in advertising and promotions.

Creative Management

• Assist in managing the Mall\'s creative and merchandising efforts.
• Conceptualize and implement high-standard visual displays, both inside and outside the mall, for various projects.

Collaboration & Coordination

• Work with advertising agencies to visualize concepts for promotional materials.
• Coordinate with suppliers and contractors on materials, costs, and schedules for Mall decorations.

Quality & Standards

• Maintain quality standards for visual displays and tenant promotions, aligning with the Company\'s policies and the Mall\'s identity.
• Oversee the inventory of visual merchandising tools, equipment, and materials.

Innovation & Support

• Develop innovative ideas and creative concepts to bolster promotional efforts.
• Monitor the setup and dismantling of displays, ensuring adherence to promotional guidelines.

Quality Control

• Ensure all visual displays meet the Mall\'s established policies, objectives, and identity standards.

Agensi Pekerjaan Asia Recruit Sdn Bhd (200401036859) (675370-W) (JTKSM 230C)

Asia Recruit