Job Description

Further responsibilities include but not limited to:

• Lead the strategy and implementation of effective account-based engagement programs (One to Few) for a key segment or clusters
• Design and deliver integrated sales and marketing engagement plans with a strong emphasis on driving pipeline generation and accelerating existing opportunities
• Manage Sales Development Representative and partner with sales and activation marketing to plan and execute expansion strategies for target accounts
• Develop strong relationships with Content and Sales Teams, using insights to inform ABM strategies and produce customized collateral for personas across the entire buyer\xe2\x80\x99s journey
• Collaborate and partner with APAC DemGen and Global CoE, sharing insights that strengthen global campaigns and ensure effectiveness and alignment with regional ABM programs
• Provide targeted sales enablement support throughout the sales cycle, from account outreach messaging through to proposal and closed opportunity
• Measure and report on ABM metrics to ensure maximum impact on account engagement, pipeline generation and revenue and adjust initiatives to optimize performance
• Champion ABM best practice mentoring sales and marketing peers on how to adopt an insight-led approach to a region, segment or strategic account
• Refine & optimize LMT processes for inbound & event leads
• Support the execution of Demand Generation campaign by developing and launching campaign engagement strategy with the LMT
• Become a trusted advisor and ambassador of change in our Lead Management Process.