Job Description

Executive recruitment company Monroe Consulting is currently hiring an Area Sales Manager for the Central and East Coast regions on behalf of our esteemed food manufacturing client.
Job Responsibilities: * Business Planning and Execution:

• Develop, recommend, and secure Management approval for the annual business plans for the General Trade channel, including detailed sales activity plans for top customers (Local Modern Trade), sub-channels, sub-distributors, and wholesalers.
• Establish monthly and quarterly targets consistent with annual plans, and continually measure progress towards these targets.
• Deploy, lead, and manage the execution of the approved annual business plan for the General Trade channel through distributor branch management.
• Collaboration with Marketing:

• Work closely with the Marketing team to understand marketing objectives and New Product Development direction, ensuring effective business development and execution of trade plans in the General Trade channel.
• Relationship Management:

• Participate in and take responsibility for negotiating trading terms, A&P spending, service, and maintaining strong relationships with regional top customers (local modern trade), key sub-distributors, and key wholesalers, alongside the distributor branch management team.
• Plan and ensure proper execution of promotional activities.
• Team Leadership and Development:

• Lead, develop, train, and manage the distributor General Trade channel team members and merchandisers, ensuring effective and efficient cycle plans, work processes, and execution in trade focusing on sales fundamentals: basic call rate, effective call rate, repeat purchase rate, distribution, pricing, shelving, and merchandising.
• Evaluation and Improvement:

• Evaluate the results of sales fundamentals and sales promotion plans, and recommend necessary changes as appropriate.
• Plan and execute new product launches to ensure timely execution and high standards of display and shelving activation.

Job Requirements:Education & Experience:

• Degree in Business Studies, Marketing, or a related field.
• At least 5 years of solid experience in FMCG sales and marketing, preferably with experience in leading MNC or distributor environments handling MNC principles.
• Experience in General Trade Business and Distributor Management.

Requirements & Skills:

• Aggressive, results-oriented, and possessing a high personal drive to succeed.
• Strong people and negotiation skills, with the ability to effectively manage distributors and execute sales/marketing plans.
• Ability to analyze market trends and forecast future developments.
• Capability to present findings and insights clearly and organized.
• Ability to identify patterns and trends in complex data sets.
• Willingness to travel extensively.
• Computer literate.

If you are a dynamic sales professional with a proven track record in FMCG and distributor management, we invite you to apply for this exciting opportunity. Join us and contribute to the success of our client\'s prestigious food manufacturing operations.

Monroe Consulting