Job Description

Description Position Description Role Purpose To drive the achievement of the organization\'s strategic and business plan objectives for Anlene Portfolio through; Effective and innovative marketing plans New product development project P&L management Strong collaboration with internal cross functional teams, Global/Regional team, and external agencies Role Accountabilities Brand Planning Proactively seek new opportunities and develop business plans for the brand in line with the overall OpCo business plan and Category strategic plans and objectives. Develop annual budgets/targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand Brand Activation/Equity Develop and implement imaginative and effective brand plans within budget and on time. Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve brand objectives. Maintains and reflect consistent brand identity by consistent execution over time. Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment. Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising). Product Innovation Proactively seek new opportunities for the brand as inputs into OpCo\'s long term strategic plans. Lead and/or participate in cross-functional teams, with application of Phase-Gate process for new product development projects Consumer Insight Develop understanding of consumer insights via planning and implementation of consumer research programmes. Implements consumer insights through brand and customer plans to address business and brand needs. Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete. Skills And Experience At least 2 years brand management experience gained from a fast -moving consumer goods company or related marketing experience (market research, sales, advertising). Demonstrates proactiveness and a sense of urgency in seeking out opportunities to drive the brand in line with business direction Strong analytical skills and demonstrates some critical thinking skills Demonstrates sound planning, able to multi-task and execute plans on time Excellent oral and written communication skills, strong interpersonal skills, decisive, strong leadership ability.

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