Assistant Manager, Marketing & Communication (business Campaign & Analytics)

Malaysia, Malaysia

Job Description


If you are looking to excel and make a difference, take a closer look at us\xe2\x80\xa6

Overview

  • Support the bank\xe2\x80\x99s business lines (product teams) to identify acquisition and sales growth opportunities and develop strategies towards increasing sales, profitability, customer retention and cross-sell through marketing campaigns, analytics, MIS and reporting.
Design & Build
  • Use SQL, SAS, R, Python and other analytical development tools to design analyses and measure key metrics.
  • Use data mining techniques, programming skills to build analytics models to identify business opportunities and improve predictive ability.
Analysis & Reporting
  • Conduct analysis, formulate insights and summarize findings for presentation to management.
  • Apply quantitative methods and techniques to manage and analyze large sets of data.
  • Create reports and dashboards that provide key business insights for fast decision making
  • Visualize and present large sets of data in Tableau in a dynamic and insightful manner.
Process Improvement
  • Use Robotic Processing Automation (RPA) to improve processes for campaign and report / dashboard generation and deployment.
Other
  • Participate and contribute towards related projects at both department and bank-wide level
Qualifications
  • Degree in Data Science, Actuarial studies, Mathematics/Statistics, Computer / Information Science or related disciplines
Experience
  • Experience/ Exposed to SQL (Beginner to Intermediate) preferred
  • Experience/ Exposed to Tableau & Datawarehouse environment preferable but not mandatory
Skills
  • Strong analytical skills, highly numerate with strong critical thinking ability
  • Good interpersonal and communication skills
  • Strong ability to influence and negotiate
  • Able to prioritize tasks and manage time independently
Other Requirements
  • Malaysian citizen
About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our \xe2\x80\x9cDigital at the Core\xe2\x80\x9d ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

Hong Leong Bank

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Job Detail

  • Job Id
    JD978792
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned