Job Description

Company DescriptionLife at GrabAt Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.Get to know our Team:Grab is more than just the leading ride-hailing and mobile payments platform in
Southeast Asia. We use data and technology to improve everything from transportation
to payments and financial services across a region of more than 620 million people. We
work with governments, drivers, passengers, merchants, and the community, to solve
critical problems in Southeast Asia.The team is responsible for the consumer-driven marketing efforts of all Grab services
in Malaysia, including existing services like GrabPay, GrabFood, GrabMart, and newer
additions like GrabFood Dine Out. If you share our vision of driving Southeast Asia
forward, apply to join our team today.Get to know the Role:Plan, coordinate, and execute marketing campaigns that are aligned with company-wide
objectives, as well as budget management and target tracking.You will be leading the
marketing efforts for GrabFood, and will have to work closely with business
stakeholders for alignment.To succeed in this role, you need to be a self-motivated individual who can perform
under pressure in a dynamic, fast-paced environment. You should have a clear
understanding of end-to-end marketing strategies, and be able to break down complex
issues into executable strategies and detailed tactics.As the Marketing team is responsible for driving multiple Grab services in Malaysia, the
ideal candidate should possess the ability to adapt quickly in an ever-changing
landscape and be ready to move with the needs of the business.The day-to-day activities:
70% Marketing Communications and Go-to-Market Campaign Lead

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• Work with internal and external key stakeholders (e.g., PR, Digital Performance, Market Research, Agencies) as well as Business and Operations teams (e.g., Product, Commercial, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

20% Lead Marketing StrategyDrive business growth across all target segments via acquisition and retention
initiatives that hit business objectives and build brand loyalty.10% Curate Marketing Insights

• Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into innovative campaigns.
• Collaborate with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires consumer confidence and action.

Qualifications

• Years of experience: 2-5 years in e-commerce and/or F&B marketing background preferred.
• Experience in driving user engagement across both online and offline platforms.
• Commercial acumen - ability to develop strategy based on strong understanding
• of key business needs.
• Problem solving mindset - anticipate challenges and proactively propose solutions.
• Team / project management - effective management of people and resources.
• Ability to cascade clarity around priorities and targets.
• Familiar with the entire marketing mix and customer journey - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.)
• Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
• Resourceful and creative: Knack for identifying great creative marketing. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack.

Additional InformationOur CommitmentWe are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.Get to know our Team:Grab is Southeast Asia\'s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike) and last mile delivery (GrabExpress).

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