Job Description

Our client is one of the leading retailers in Malaysia. In order to support rapid and aggressive expansion, our client is looking for a talented and dynamic professional to join them as the Assistant Marketing Manager.

Job Responsibilities

• Develop & execute marketing plan and strategy, set up clear and quantifiable KPI by working closely with Regional Marketing team to devise integrated, creative and appropriate marketing activities.
• Plan and execute ATL and BTL, online & social media, CRM & PR marketing promotions, events, and retail marketing etc. to enhance brand exposure and maximize sales.
• Build strategic relationships with shopping malls and business partners to explore collaboration such as events and promotion.
• Manage the marketing launch calendar, ensure all counterparts align and roll out as per the timeline, eg. VM, digital & social and PR, etc.
• Amplify global and regional assets with local adaptation, responsible to gatekeep all artworks development and marketing collaterals production to ensure alignment with brand guideline.
• Work closely with PR agency to optimize PR coverages and social exposures.
• Responsible to develop and maintain brand relationship with KOLs and Media partners.
• Plan and execute member recruitment / engagement event and partnership program (Idea generation, Invitation, RSVP, post event research) for achieving business objectives.
• Support execution of the CRM Program, e.g member acquisition, member engagement and member retention projects.
• Collaborate effectively with Regional Marketing and local VM team to consistently arrange appropriate visuals and materials for all POS.
• Work closely with the VM team on marketing theme or assets deployment according to the brand guideline and standard.
• Work closely with the Digital & E Com Manager to plan for social media calendar and content development.
• Coordinate sourcing and developing marketing collaterals and gifting for value-added promotions.
• Manage seasonal press samples inventory and logistic coordination.
• Liaise with internal business units and external parties including but not limited to vendors, agencies to ensure prompt delivery of quality services.
• Plan, monitor and evaluate marketing budget is properly and effectively allocate.
• Prepare regular reports including the summarized monthly Market & PR and Event report.

Job Requirements

• A Degree holder preferably in marketing, communication or related disciplines.
• Fluent communication, both written and spoken, in English and Mandarin.
• A minimum of 3 years\' solid experience in marketing & PR management and preferrable in consumer/product marketing field in SEA markets.
• Able to work independently with strong market sense, energetic, well-organized, hardworking, and capable of keeping a positive attitude under pressure.
• Good team player, self-motivated, detail oriented, multi-tasking, capable in working in a dynamic and fast-pace environment.
• MS Office (including Excel, Word, PowerPoint, Outlook, etc). Operational knowledge of Adobe Photoshop is helpful.
• Travel is required if necessary.

Reporting To

General Manager, SEA and Regional Marketing Director, Asia Pacific & Middle East

For more information or confidential consultation, please do not hesitate to contact Pui Yee at +603 7735 6210 or at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short listed candidates will be notified.

For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Bell Ward