Job Description

Client Background: SG MNC eyewear distributor Industry: Retail Location: Petaling Jaya Headcount: 1 Tenure: Permanent Remuneration: basic + bonus Responsibilities:- Launch Development - Planning . Formulate marketing/trade marketing strategies, plans and budget by customer and brands, consistently with OFM Portfolio strategy, yearly commercial targets and customer needs. . Proposing and implementing marketing/trade marketing activities within brand guidelines and strategies through seamless co-ordination with sales team, clients and vendors to ensure synchronization in campaign schedule and positioning. . POSM- manage newness & Institutional display design, concept adaptation, order forecast, production and allocation . Visual Merchandising- process cropping and adaptation when needed, otherwise to work closely with principals to request for visual and window adaptations . Implement launches following marketing calendar in a timely manner Launch Development - Execution . POSM- Organize all in store soft merchandising materials for distribution to sales team and ECPs to enhance POS retail excellence consistently . Visual Merchandising- Bring design render to live by working with vendors for production . Report - maintain systematic photo report & records for presentation or review use . Shop visit - conduct market visit in order to ensure that marketing/trade marketing initiatives are compliant with licensed brands contractual obligations and the correct usage and implementation of OFM\'s and Licenses\' assets and experience the execution and VM strategy in person & evaluate competitors\' performance Digital Marketing . Plan, create and maintain all digital contents for socials and website to drive brand engagement . Manage social media community engagement and improve overall brand presence in the social media sphere, including customers\' enquiries, feedback and complaints through all communication channel . Website maintenance , assess daily checks on site\'s functionality and ensure information are accurate and up-to-date . Support and manage influencers and bloggers for brands marketing effort. Budget and post campaign analytics . Formulate annual budget and review periodically .Monitoring plan execution, related performances and evaluate effectiveness, including tracking budget usage for the assigned sales channel . Visual merchandising update cost (visual printing, guideline and installation) . Promotion cost (design, production, installation and photo shooting) Brand launches and events . Contribute VM expertise for PR / KOL / media purposed events . Support buying days/ brand launches and present collections to clients Requirements:- 1. Degree preferable in Marketing, Business, or related discipline 2. Minimum 3 years of experience in marketing 3. Fluent in English and Chinese 4. Proficient in Microsoft, Adobe Illustrator, Photoshop, Lightroom 5. Motivated, organized and detail-oriented able to work independently. 6. Self-motivated, Responsible, independent and dependable 7. Strong organizational, project management and problem-solving skills with high attention to details. 8. Ability to multi-task and flexible in accommodating ad-hoc tasks 9. Excellent presentation and communication techniques 10. Possess own transport (Car)

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