Job Description

An exciting Assistant Marketing Manager (Retail) job has just become available at one of the most respected global retail chains based in Malaysia. Reporting directly to the Head of Marketing, this is a role for a marketer who is a leader in their field. About the Assistant Marketing Manager (Retail) Role:
In this business critical role, you will develop and execute marketing plan and strategy, set up clear and quantifiable KPI by working closely with Regional Marketing team to devise integrated, creative and appropriate marketing activities, plan and execute ATL and BTL, online and social media, CRM & PR marketing promotions, events, and retail marketing etc. to enhance brand exposure and maximise sales. Key Responsibilities:

• Build strategic relationships with shopping malls and business partners to explore collaboration such as events and promotion
• Manage the marketing launch calendar, ensure all counterparts align and roll out as per the timeline, e.g. VM, digital and social and PR, etc.
• Amplify global and regional assets with local adaptation, responsible to gatekeep all artworks development and marketing collaterals production to ensure alignment with the brand guideline
• Work closely with PR agency to optimise PR coverages and social exposures
• Responsible to develop and maintain brand relationship with KOLs and Media partners
• Plan and execute member recruitment/engagement event and partnership program (Idea generation, Invitation, RSVP, post event research) for achieving business objectives
• Support execution of the CRM programme, e.g. member acquisition, member engagement and member retention projects
• Collaborate effectively with Regional Marketing and local VM team to consistently arrange appropriate visuals and materials for all POS
• Work closely with the VM team on marketing theme or assets deployment according to the brand guideline and standard
• Work closely with the Digital and Ecom Manager to plan for social media calendar and content development
• Coordinate sourcing and developing marketing collaterals and gifting for value-added promotions
• Manage seasonal press samples inventory and logistic coordination
• Liaise with internal business units and external parties including but not limited to vendors, agencies to ensure prompt delivery of quality services
• Plan, monitor and evaluate marketing budget is properly and effectively allocate
• Prepare regular reports including the summarised monthly Market and PR and Event report

To succeed in the Assistant Marketing Manager (Retail) job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix. Key Requirements:

• Degree, preferably in Marketing, Communication or related disciplines
• Fluent communication skills, both written and spoken, in English and Mandarin
• Minimum of three years\xe2\x80\x99 solid experience in marketing and PR management, preferably in consumer/product marketing field in SEA markets
• Able to work independently with strong market sense, energetic, well-organized, hardworking, and capable of keeping a positive attitude under pressure
• Good team player, self-motivated, detail oriented, multitasking, capable in working in a dynamic and fast-pace environment
• MS Office (including Excel, Word, PowerPoint, Outlook, etc). Operational knowledge of Adobe Photoshop is helpful
• Travel is required if necessary
• Immediately available is highly preferred

This international retail chain needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their corporate entertainment, they have won many awards. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards. If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Assistant Marketing Manager (Retail) job. Apply today or Email me at Christie.Cheah@robertwalters.com.my to discuss this new opportunity. Do note that we will only be in touch if your application is shortlisted. Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
An exciting Assistant Marketing Manager (Retail) job has just become available at one of the most respected global retail chains based in Malaysia. Reporting directly to the Head of Marketing, this is a role for a marketer who is a leader in their field.