Job Description

We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl . Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world\'s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers\' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com. Location: Petaling Jaya, Malaysia Company: Nestl Malaysia (Nespresso) Full-time Bachelor\'s Degree 5+ years of experience Position Summary As an Assistant Media & Performance Manager, you will be needed as a part of the Brand Communication team, to Improve Brand KPI\'s by designing and monitoring successful media plans, drive targeted audiences to Nespresso e-channels to increase retention and to acquire new Club members in a cost-efficient way (Sales). You are also needed to develop, implement, monitor, and manage all online acquisition channels daily (Managing) and Gather insights continuously and build reports to give stakeholders a clear view on the media channel performance and ROI\'s. Plus, maximize brand awareness and campaign visibility in the online domain (Brand) His/her mission is to own the path to purchase to drive awareness, consideration, and intent to buy. p. A day in the life of an Assistant Media & Performance Manager Translate campaign planning, channel initiatives and business objectives into clear media and particularly online acquisition strategy Clear view on PR, social media, CRM and promotional calendar Clear view on eCommerce roadmap (additional channel activities, release planning and priorities) Aware of the business and channel objectives / KPI\'s Increase quality traffic and audience on Nespresso digital touch points: Define performance-based plan considering global guidelines, local needs, competitive environment, and budget Manage day-to-day online acquisition tactics according to plan (SEM, SEO, Comparison, Retargeting, Programmatic, Custom Audiences) Coordinate with eCommerce Manager to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate Coordinate and facilitate alignment with online key accounts to further optimize ePath-2-Purchase Implement digital campaign plan to drive awareness and audience to Nespresso digital touch points Execute performance based digital campaign plan taking into account global campaign guidelines, local marketing campaign design and local market opportunities. Close alignment of communication campaign creatives & budgets to be setup for optimal performance. Manage creative and performance media agencies to insure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns. Manage localization and production of all Nespresso digital performance content in close collaboration with Marketing Coordinate with CRM team to define audience segments and selection lists to target (or exclude) Club Members and prospects. Monitor, optimize and report local digital acquisition and performance activities Regularly track and optimize campaigns, based on results to reach performance objectives Produce regular reports to highlight performance on main metrics Drive CPO and CPA investment approach Benchmark local performances with Int\'l best practice and local competitive environment Drive optimal cost-effective use of DMP\'s (Krux) and DSP (Double-click) Monitor innovative acquisition tactics developed by local competitors What will make you successful Education: University Degree level or graduate caliber. Professional experience: Overall 5 years of experience both at agency level and on the brand side 2-3 years\' experience in digital acquisition activities driving audience on websites (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences). Excellent digital development skills DMP, DSP, DoubleClick, Search (Google Certification a plus) and SEO experience highly recommended Media management Experience Preferably also: Website management Demonstrated ability to motivate and develop people Nestl is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more Visit us at www.nestle.com.

foundit