Responsibilities: . Assist Group Brand Manager in formulating brand objectives, strategies, new productdevelopment plan, budgets and plans for portfolio assigned. . Implement effective campaigns by working closely with media department/ advertisingagency / creative / activation / PR agency. . Work within given budget and ensure optimum utilization of funds through close monitoring and regular analysis. . Work in conjunction with NPD department to develop and launch new products. . Conduct market research or trade surveys to investigate and keep abreast of competitor\'sactivities, market trends and keep company informed of such activities and proactive actions. . Work closely with sales team and provide regular support for promotional activities plannedto ensure effective implementation in trade. . Provide sales forecast and promotional plans to production for their production planning. . To perform any other duties as assigned by the Company from time to time.
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