Job Description

Mohon

Kelayakan

Our Ideal Candidate

• University graduate and MBA would be an advantage
• Extensive digital marketing experience preferably in a service industry
• Banking experience helpful but not essential
• Experience/exposure to strategy development and change management projects
• Strong project/campaign management skills with proven track record
• Good at effecting local implementation
• Good knowledge of customer segments and products
• Knowledge of advertising and media agencies functionalities to draw their best
• Use of Google Adwords and Facebook Blueprint

Tanggungjawab

Roles and Responsibilities

• Leads the development and implementation of the country digital marketing strategy consistent with the business strategy and senior management
• Accountable to Head of Consumer, Private and Business Banking (CPBB) Marketing for digital marketing initiatives
• Develop and manage all content marketing/ social media content in Malaysia
• Provide thought leadership, strategy and transformational insights to the strategic digital marketing function
• Develop, manage and drive the digital marketing agenda in Malaysia
• Effectively manage digital marketing budgets to yield the most optimum ROI
• Ensure compliance with the Bank's social media and communications policies

Responsibilities

Strategy

• Lead the development and implementation of a digital marketing strategy consistent with the business strategy.
• Drive digital marketing initiatives that will drive online acquisitions, digital channel utilisation as well as brand awareness.
• Develop and manage end-to-end digital marketing campaigns working closely with the Product and Digital Banking teams and agencies
• Drive and manage paid, owned and earned media across online/ mobile channels
• Drive the deployment of an Always-On paid media strategy.
• Understand and drive the deployment of performance ( PA/CPL) model in paid media for online acquisitions
• Understand the levers and drive the performance of owned media properties to optimise business KPIs
• Understand and supervise SEO implementation and improvements to website content, usability and design
• Drive implementation and tracking of social media campaigns and drive fan base across social media platforms such as Facebook, Instagram, LinkedIn and Twitter.
• Manage and coordinate all Corporate Affairs, Brand and Marketing (CABM) social media communications in Malaysia
• Maintain understanding of the latest digital opportunities and trends in digital technology and inspire the Bank with those possibilities
• Develop a comprehensive content strategy to advance the Bank's thought leadership
• Responsible for online communications, social media channels management, campaign and content strategy
• Requires close interaction with Country CEO and EXCO and Segment/ Product Heads and Group Digital Marketing teams to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues/ crises
• Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank's reputation
• Manage governance and listening for social media channels

Business

• Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
• Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked
• Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness
• Drive key Group and business products to successful completion and share best practices and learning with Region/ Group.
• Work with Segment/ Product and Voice & Virtual teams to provide insights on needs and behaviours of key customer deciles
• Develop and manage end to end Digital Marketing campaigns, working closely with the relevant business functions and the creative and digital agencies
• Ensure alignment of digital campaigns and strategies with overarching ATL and CABM activities
• Drive and manage paid, owned and earned media across Online/Mobile channels
• Understand and drive the deployment of Performance (CPA/ CPL) model in Paid Media for online acquisition
• Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs
• Support development of segment offers/leads and implement integrated campaigns, ensuring on-time on-budget delivery across multiple channels and media
• Develop innovative communication strategies in line with customer insights
• Drive cost efficiency and effectiveness of digital marketing tools/channels
• Champion the increased investment in digital marketing budgets, monitoring and optimising spend of the same for maximum ROI
• Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity
• Champion 'Test and Learn' initiatives with the agency to optimise future spend
• Proactive management and nurturing of agency relationships to optimise creative and media output.
• Be a digital marketing champion - ensure all campaigns live up to our Digital Marketing guidelines while, at the same time, delivering committed business outcomes.
• Manage agency payments with the finance team.
• Provide regular digital reporting with meaningful customer insight to drive strategy
• Collaborate with colleagues across CABM to ensure continuous best practice sharing and improvement within the function

Processes

Core

• Drive digital marketing campaigns to deliver ROI efficiently and effectively
• Proactively manage digital media agency
• Ensure strict compliance with all regulations and controls as set by the Bank and external regulatory authorities by all staff
• Provide support to the team in ensuring that we achieve and maintain satisfactory audit rating
• Ensure good business judgement through following the Group Gift and Entertainment Policy and Procedures
• Manage the key control self-assessments (KCSA) and operational risk standards in Malaysia

Role Specific Competencies

• Brand Management
• Creativity
• Data Gathering and Analysis
• Digital Marketing Channels
• Key Performance Indicators
• Social Media Management

Manfaat

Bonus will be offered over and above from the salary basis performance

Medical insurance is available as per policy

Manfaat tambahan

• Career Advancement

Soal Jawab Jawatan

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