Job Description

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\xe2\x80\x99s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.



We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy \xe2\x80\x93 someone who champions a modern approach to connected brand experiences; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world. While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression \xe2\x80\x93 where and how it acts \xe2\x80\x93 providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.

Sound like you? Read on.

Day-to-day, your role will include:

• Analysing and gaining strong consumer data-informed insights around content engagement, media

interaction, consumption and devices, to build effective strategies on Consumer Experiences, CRM & Loyalty,
eCommerce, across paid, owned and earned channels

• Developing data-driven and actionable plans using consumer journeys and audience segmentation to identify

high-impact moments for brands to connect across multi channels, including but not limited to digital, social,
website, email, instant messaging

• Designing orchestrated systems of communications and consumer experiences, partnering with media

planners, data analysts and creative teams to bring innovative connected campaign architectures to life

• Consulting Clients how to connect their marketing operations and technology solutions to communications

and media efforts. Know all there is to know about the Client\xe2\x80\x99s business and technology stack

• Uncover unique insights and direction with data analysis that inspire and create customer and business impact,

keeping a pulse on marketing technology and Consumer trends

• Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as

necessary

• Maintaining and evolving Strategy team artifacts, demonstrating a consistent and repeatable approach to

Connected Strategy outputs

Qualifications

This exciting and important role requires strong work experience (7-9 years; min 4-year college degree),
including a track record of impactful work and professional ingenuity \xe2\x80\x93 which means you are:

• A digitally-savvy marketer with a depth of knowledge in digital strategy and multi-channel consumer journey

planning across digital, social, CRM, eCommerce. Experience in automotive, financial services, FMCG/ F&B
and Healthcare/ Nutrition, an advantage

• A strong analytical thinker with deep experience in using consumer and digital platform data tools (eg

Comscore, Google Analytics, GlobalWebIndex, Social Analytics), and demonstrated use of data to solve
unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)

• An imaginative strategist who could develop actionable strategic plans using data to inform consumer

segmentations and the consumer experience to be delivered, which drives positive business impacts.

• A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating

opportunities into smart, persuasive points of view

• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
• A familiar user of adtech and martech tools and platforms including Salesforce, CDPs, Adobe, SAP or

equivalent, is a plus

• An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire

and drive change and rally varied groups to collaborate effectively

• An all-around seasoned professional with exceptional communication, organisational and time management

skills, and the flexibility to adapt quickly to change.

Got what it takes? We\xe2\x80\x99d love to hear from you.
Digitas is an equal opportunity employer.

Additional Information

Our employee benefits package comprises the following:

Generous leave entitlements, including birthday leave, rest day and family care leave.

Office closure for World Mental Health Day 10th October.

Additional Company closure for all 4 major festive Celebrations

Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery.

A hybrid working schedule and with Friday disconnects.

Rest Relax & Recharge - office closure last week of December every year.

Phone Allowance

Publicis Groupe