Job Description

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people. To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy \' someone who champions a modern approach to connected brand experiences who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world. While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression \' where and how it acts \' providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns. Sound like you Read on. Day-to-day, your role will include: . Analysing and gaining strong consumer data-informed insights around content engagement, media interaction, consumption and devices, to build effective strategies on Consumer Experiences, CRM & Loyalty, eCommerce, across paid, owned and earned channels . Developing data-driven and actionable plans using consumer journeys and audience segmentation to identify high-impact moments for brands to connect across multi channels, including but not limited to digital, social, website, email, instant messaging . Designing orchestrated systems of communications and consumer experiences, partnering with media planners, data analysts and creative teams to bring innovative connected campaign architectures to life . Consulting Clients how to connect their marketing operations and technology solutions to communications and media efforts. Know all there is to know about the Client\'s business and technology stack . Uncover unique insights and direction with data analysis that inspire and create customer and business impact, keeping a pulse on marketing technology and Consumer trends . Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary . Maintaining and evolving Strategy team artifacts, demonstrating a consistent and repeatable approach to Connected Strategy outputs Qualifications This exciting and important role requires strong work experience (7-9 years min 4-year college degree), including a track record of impactful work and professional ingenuity \' which means you are: . A digitally-savvy marketer with a depth of knowledge in digital strategy and multi-channel consumer journey planning across digital, social, CRM, eCommerce. Experience in automotive, financial services, FMCG/ F&B and Healthcare/ Nutrition, an advantage . A strong analytical thinker with deep experience in using consumer and digital platform data tools (eg Comscore, Google Analytics, GlobalWebIndex, Social Analytics), and demonstrated use of data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) . An imaginative strategist who could develop actionable strategic plans using data to inform consumer segmentations and the consumer experience to be delivered, which drives positive business impacts. . A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view . An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way . A familiar user of adtech and martech tools and platforms including Salesforce, CDPs, Adobe, SAP or equivalent, is a plus . An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively . An all-around seasoned professional with exceptional communication, organisational and time management skills, and the flexibility to adapt quickly to change. Got what it takes We\'d love to hear from you. Digitas is an equal opportunity employer. Additional Information Our employee benefits package comprises the following: \' Generous leave entitlements, including birthday leave, rest day and family care leave. \' Office closure for World Mental Health Day 10th October. \' Additional Company closure for all 4 major festive Celebrations \' Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. \' Life and personal accident insurance and group hospitalization and surgery. \' A hybrid working schedule and with Friday disconnects. \' Rest Relax & Recharge - office closure last week of December every year. \' Phone Allowance

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