Job Description

Job Responsibilities Responsible for planning, executing and monitoring all activities across the Bank\'s social media channels including Facebook, Instagram, LinkedIn, YouTube and any additional channels that may be deemed relevant. Work closely with the social media agency to develop monthly social media content and campaigns aligned to the Bank\'s strategic priorities, tone of voice and corporate identity. Collaborate with External and Internal Communications and Brand teams for integrated communication initiatives that help increase the Bank\'s brand presence and SOV. Support business units in their marketing campaigns and paid advertising initiatives by providing social media advice and reviewing creatives assets. Manage and track social media campaigns that build followers, reach and engagement. Assist Social Media Lead in managing and tracking the annual allocated Social Media budget to ensure efficient and effective use to meet annual KPIs. Support in managing the Bank\'s online presence and protecting the Bank\'s reputation through social media listening and monitoring. Execute and manage paid advertising campaigns on social media to achieve targets while managing cost within the allocated budget. Job Requirements At least 4 years of experience in the field of social media, digital marketing, branding, marketing, advertising and/or communications. Knowledge and experience in banking industry will be an added advantage . Active and well-rounded personal presence on social media, with an excellent understanding of key social media networks in Asia and their best practices. Proficient in using social media tools including listening, publishing, analytics and reporting. Experience and knowledge in executing paid advertising campaigns on social media. Has a thorough understanding of existing and emerging social media platforms and can drive business outcomes through appropriate channel selection and adoption. A recognised degree, post-graduate diploma or professional degree in digital media, advertising, marketing, mass communications or equivalent. Demonstrates excellent organisational skills and capable of managing and prioritising multiple tasks. Possesses strong creative, strategic, analytical and communication skillsets. Strong proficiency in English, both verbally and written. Excellent stakeholder management skills across diverse personalities and backgrounds. Being skilled in graphic design and video editing is an advantage. Be a part of UOB Family UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate\'s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application. Apply now and make a difference.

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