Job Description

Job Category: Branch Management
: Sales Planning o To develop branch sales plans in line with regional sales plans.

• To identify sales opportunities, formulate and manage execution of sales plans and campaigns.
• To acquire new leads (e.g. through corporate talks, networking with agents, lawyer, developers)
• To assign sales leads and referrals (if any) to sales team and ensure prompt attendance and follow up is taken.
• To effectively manage the target setting and cascading processes by:

- Reviewing sales target for branch sales team jointly with Regional Director.
- Allocating and communicating targets to branch sales team.
Sales / Operations Management o To manage branch sales team to deliver optimal performance by:
? Performing all institutionalised DRM and sales management routine according to the required frequency.
? Motivating, coaching and counselling branch team.
? Monitoring team's performance and exploring opportunities to improve perfomance levels.
? Ensuring sales team is updated on latest product information and sales effectiveness techniques (i.e. engage Segment Support to conduct Sales Clinics)

• To manage day-to-day branch operational and physical activites.
• To resolve operational and admnistrative issues and escalate all critical or unresolved issues to Regional Director.

Sales Execution o To approve fully collaterised personal loans (e.g, OD, ASB) up to RM1,000,000

• To approve FD rate exceptions (max. 5 basis points)

Customer Relationship o To develop and implement strategies to improve customer waiting time and deliver high Service Quality

• To build and maintain long term and profitable relationship with key customers, including major depositors and valued customers.
• To resolve customer and sales team-related issues and escalate all crictical or unresolved issues to the RD.
• To actively obtain feedback from customers and branch sales team on areas of improvement (e.g. product, process, pricing, competitor information) and channel feedback to RD.
• To ensure turnaround times for credit applications, approvals, and disbursement are within required service levels.

Compliance o To manage annual financial budgets, monitor budget utilisation and profitability of branch through effecitve asset and human capital management.

• To comply with all reporting requirements including:

- AMLA (daily) & SHARP (daily via system, review of digital video recording forthightly) to be submitted to MOS
- Branch Services/ Merchandising and Housekeeping Audit (monthly) to be submitted to MOS
- Monthly Feedback Reporting to be submitted to RD and
- Branch monthly minutes of meeting to be submitted to RD and MOS.

• To ensure branch team adheres strictly to CIMB policies and procedures, including credit control procedures, audit compliances and BNM guidelines
• To maintain strict control over credit risk:

? Appropriately use of approval authority for daily overdrawan amounts, waivers of late charges.
? Reviewing and recommending credit applications with strict adherence to CIMB Bank's credit policy
? Act as a Chairman of the branch OSHA Committee
People Management o To participate in the selection and recruitment of branch team members

• To conduct formal performance appraisal and perform career planning for branch team members (e.g. recommendation for promotion, training needs and internal transfer).
• To ensure branch team members attend designated training
• To manage branch sales team to deliver optimal performance by coaching, motivating and exploring opportunites to improve performance level.
• To provide leadership and guidance to all branch staff to ensure effective coordination and drive cost selling activities.
• To maintain an environment which promote success, teamwork and professional growth

Skills Required