The ideal candidate exhibits the following: - A global strategic mindset and capable of partnering with stakeholders across the organization to bring excellence to Intel brand and social media - An understanding of brand attributes, social media metrics and analytics, AB testing, and how to analyze and translate results into creative and editorial optimization that tie directly back to business results - Highly organized and impeccable project management skills with the ability to manage multiple content pipelines with an eye for detail - A strong grasp of Twitter, LinkedIn, Instagram, and TikTok features and functionality, with an understanding of how to optimize and schedule social media content for maximum results on each platform - Has a finger on the pulse of new trends and best practices, with the ability to understand historical, current, and future trends in the digital content and social media space - An ability to easily and simply articulate complex ideas - Comfortable working in a matrix organization with multiple stakeholders and project leads Role and Responsibilities : - Provide Brand, Creative, and Social marketing strategic leadership for Asia Pacific Japan executing through the countries with a focus on digital and social - Work in lockstep with creative and social agency support as execution arm, ensuring deliverables are on track and within budget - Being the focal point on Intel brand management and brand governance, as well as conducting the branding campaign in the region - Lead and drive ideation on direct and partner programs that ladder up to Intel\'s strategy, meet marketing and business goals -Work with the HQ and Country Social Media leads to execute against a comprehensive social media strategy for the priority corporate handles including Twitter, LinkedIn, and Instagram including editorial planning, engagement strategy, KPIs and benchmarks - Manage the regional social media request process to ensure requests are facilitated and executed by country brand, creative, social leads in a timely manner - Oversee the corporate social media editorial calendar and communicate to the country Intel social media ecosystem to enable content sharing and amplification across channels - Review scheduled content from the content production teams and adjust the social media editorial calendar as needed for the primary corporate handles (Twitter, LinkedIn, and Instagram), prioritizing content on each platform for maximum impact - Manage social media editorial alignment meetings with global and country brand, creative and social leads and key stakeholders on a regular basis - Leverage research, social listening, and data analysis to distill meaningful and actionable insights - Determine best practices and provide context and guidance for creative and social media content development
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