Job Description

At AIA we\xe2\x80\x99ve started an exciting movement to create a healthier, more sustainable future for everyone.

It\xe2\x80\x99s about finding new ways to not only better people\'s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you\xe2\x80\x99ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you\'ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

The role\xe2\x80\x99s primary responsibility is to manage and implement brand and marketing initiatives/campaigns in line with AIA\xe2\x80\x99s brand purpose as well as Total Health and Wealth propositions. He/She should possess a clear understanding of brand and marketing concepts; applying the relevant skills and knowledge to deliver a robust and consistent expression of the AIA brand across all communication touchpoints.

This role will require the incumbent to build strong and strategic relationships with people inside and outside the organisation; and readily embrace change to bring improvements to the current working culture and process.

Roles and Responsibilities

Support the Associate Director of Brand and Digital Marketing in the planning and development of key brand and marketing campaigns/initiatives from actionable insights to drive the brand funnel metrics. Manage the implementation of these campaigns to ensure that they meet AIA\xe2\x80\x99s strategic goals and purpose, and are rolled out in a timely manner.

Collaborate with the Product Solutions Tribe as a key contributing member to drive the Tribe\xe2\x80\x99s strategic objectives and key results. Support the Tribe in developing product marketing materials, content and activities for distribution channels to promote existing and new solutions.

Collaborate with the Customer Strategy and Management team in developing impactful marketing campaign materials to promote the AIA\xe2\x80\x99s Total Health and Wealth propositions and support bottom-funnel conversion.

Track campaign performance and reporting for brand and marketing campaigns; including budget management and monitoring.

Manage advertising/social/media agencies and third-party vendors, and drive quality work at competitive rates and against agreed timelines across key strategic campaigns.

Perform other responsibilities and duties periodically assigned by the Line Manager and HOD in order to meet operational and/or other requirements.

Job Requirements

Minimum Bachelor\xe2\x80\x99s degree in Mass Communications, Journalism, Advertising, Public Relations, Marketing or related fields.

Minimum 8 years of relevant working experience; preference will be given to those with past experience in brand marketing / advertising, social media and media planning.

Excellent communication skills, including presentation, writing and delivery, with a strong command of the English and BM language. Ability to converse and write in Chinese is an added advantage.

Proactive and resourceful, with strong problem-solving skills and ability to think creatively.

Strong stakeholder management skills; with the ability to collaborate with internal and external stakeholders as well as vendors within a fast-paced environment.

Ability to make robust decisions under pressure with considerations of practicalities and governance.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA