Job Description

Industry : Comfort footwear and trending fashion choices.

Office Location : Seri Kembangan

Brand Integrated Manager

Overview

The Brand Integrated Manager plays a pivotal role in strengthening the brand presence by ensuring seamless integration across KOL partnerships, communities, media engagement, and content pillars. This role supports the Chief Brand Officer (CBO) in executing cohesive brand strategies that enhance visibility, engagement, and campaign impact across all platforms.

Key Responsibilities

1. KOL & Community Management

Develop, manage, and maintain strong relationships with KOLs, influencers, celebrities, media personalities, and community partners. Coordinate ongoing collaborations to ensure brand consistency and continuity across all campaigns. Identify potential new KOLs and communities that align with brand's identity and growth direction. Track performance of KOL campaigns using defined KPIs and provide insights for optimization.

2. Campaign Continuity & Execution

Support the CBO in planning and executing integrated brand campaigns across multiple channels. Ensure continuity of messaging between KOLs, media platforms, retail teams, and internal departments. Coordinate timelines, content requirements, and deliverables with internal teams (Marketing, Retail, Digital, Product). Monitor campaign performance and prepare post-campaign review reports.

3. Content Pillar Alignment

Understand and uphold the brand's content pillars (product, lifestyle, brand story, community, etc.) across all departments. Work with Social Media, Digital, Retail, and Creative teams to ensure all content produced is consistent with the brand's narrative and visual identity. Provide clear content briefs for KOLs, influencers, and media partners to ensure alignment and quality.

4. Media & PR Coordination

Liaise with media platforms (online portals, magazines, radio, TV) to secure coverage and brand placements. Manage PR calendars, media engagements, and content submissions. Track media exposure and ensure accurate reporting to the CBO.

5. Cross-Functional Collaboration

Act as the "bridge" between Marketing, Retail, Digital, and Product teams to ensure integrated brand messaging. Support internal brand initiatives, product launches, retail events, and seasonal campaigns. Maintain strong communication to ensure consistency across all touchpoints.

6. Data & Performance Tracking

Compile, analyse, and present campaign performance reports. Monitor competitors, market trends, and social media insights to support brand decision-making.

Requirements

Degree or Diploma in Marketing, Communications, PR, Mass Comm, Business or related fields. Minimum 3-5 years experience in marketing, brand management, or influencer/KOL management (retail or fashion industry is a plus). Strong understanding of social media ecosystems, influencer marketing, and brand-content alignment. Excellent communication skills in English, Malay. Mandarin Speaking is preferred. Highly organised, detailed, and able to manage multiple campaigns simultaneously. Strong relationship-building skills with both internal and external stakeholders. A creative thinker with strong analytical sense and brand empathy.

Personal Attributes

Proactive, energetic, and resourceful. Strong sense of brand identity and visual storytelling. Able to work under pressure and tight timelines. Team player with a positive and collaborative attitude. Passionate about fashion, lifestyle, and branding.
Job Type: Full-time

Pay: RM5,000.00 - RM6,000.00 per month

Benefits:

Health insurance Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person