Brand Manager

Kuala Lumpur, Malaysia

Job Description


About the job Danone Specialized Nutrition Malaysia is seeking for Brand Manager. With our global presence, brands and business and our mission of bringing health through food to as many people as possible we believe that people growth is a key asset to reach a sustainable business performance. To succeed in this journey, we\'re looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you\'re passionate about! Work closely with senior manager on building the roadmap of potential opportunities within and beyond the category using business knowledge, the consumer value journey and growth spaces. Convert critical consumer insights and data from different sources to unlock insights for brand growth and idea development. As a result, builds new consumer propositions for new campaign / innovation/renovation. Support cross functional project teams to drive campaign / projects from conceptualisation through implementation stage. Work on project business case and own the business plan for the responsible brand / project and integrates this into departmental budgetary planning and control Create and generates exciting, bold, and engaging ideas/ briefs / stories that translate into memorable, inspiring and impactful contents across all touchpoints and channels that are aligned with brand value proposition. Fluent in the power and application of digital opportunities throughout the marketing funnels. Understand the digital journey a consumer could follow and able to build a strong digital media plan across priority channels (e.g. search, social, 11) About you Bachelor\'s and/or Master\'s degree in higher in Business Administration or any related filed. Background in science/nutrition is an advantage but not pre-requisite. 3-5 years experiences in Brand Marketing and Communication development in FMCG is a must. Experience in Digital Marketing is an advantage. Fluency in English & Malay (verbal and written). Experience in using/analyzing consumer/market research, both tracking and validation. Strong commercial mindset. Have experience in managing A&P & brand P&L. Strong in project management & collaboration/communication/negotiation skills. Experience working on TVC/video production and digital content development. Previous experience in rolling out new product innovation or product extension will be an added value. About us Danone is a world leading food company built on three business lines Specialized Nutrition, Waters and Fresh Dairy Products. Danone\'s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation We believe that our differences will make the difference For more information, please visit our website at careers.danone.com/isea What\'s Next Willing to start your meaningful journey Hit the APPLY button! or you can contact us Pimparin Limpachote (Pim) SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool Email [HIDDEN TEXT]

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Job Detail

  • Job Id
    JD972698
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned