Job Description

About the Company:

Our client is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Their integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the worlds finest brands.

Job Responsibilities:

This role as Brand Manager of a leading luxury brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brands guidelines to support and achieve the sales plan. Together with the Lead Manager, this role will oversee, orchestrate and execute the brands CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

1. Channel & Retail Marketing

• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Key Role in new POS openings including boutiques and SIS
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activations.
• Initiate and coordinate ad-hoc corporate assignments, where required

2. Product Management

• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Malaysia to ensure timely registration.
• Conduct market trend analysis, monitor competitors moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
• Budget Management: Responsible for full P&L

3. Customer Relationship Marketing (CRM)

• Defines the Brands local CRM campaign priorities.
• Builds CRM campaign calendar.
• Ensures that customer segmentation remain up to date and relevant for each campaign.
• Develops relevant and engaging brand communications behind the right product mix.
• Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines & executes CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluates CRM campaigns against target KPIs and shares learnings.

Job Requirements:

• Have a tertiary qualification in Business Management, Finance or relevant specialisation.
• More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Good business insights to the industry and strong business acumen.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Strong understanding of the P&L of the business.
• Strong people management experience with the ability to motivate, inspire, coach and develop people.

Remuneration

RM 7,000 - RM 15,000

Consultant in Charge:

Jia En | 016 266 2236 | jiaen.liong@hunters-in.com

Hunters International