Job Description

Our client is a new world-leading consumer health company that was recently spun off from a large pharmaceutical corporation. Shaped by all who join them, together they\'re improving everyday health for billions of people. By growing and innovating their global portfolio of category-leading brands through a unique combination of deep human understanding and trusted science. What\'s more, they\'re achieving it in a company that they\'re in control of. In an environment that they\'re co-creating. And a culture that\'s uniquely theirs. Care to join them? It isn\'t a question.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this (Senior) Brand Manager role could be an exciting opportunity to explore.

As a Senior Brand Manager, you will be responsible for leading Brand Activation Planning and Execution of Brand strategies through: new products roll out, media, consumer activation, expert engagement initiatives; and monitoring of brand performance to drive sustainable brand consumption and sales growth for local market.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market.

• Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.

• Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.

• Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed.

• Adapt Area toolkits (materials, claims, copy, local lingo, etc)

• Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.

• Define and deliver winning expert activation program to strengthen expert recommended differentiation for relevant brands.

• Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.

• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.

• Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.

• Build strong agency partnerships at LOC to deliver world class activation.

• Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.

• Work with Finance to analyze the P&L and identify the impact of alternative actions.

• Model Haleon values & behaviors and compliance with all Haleon codes of practice.

• Responsible for tracking local brand KPIs and recommending remedial action where necessary

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• University degree preferably business or marketing

• Minimum 8 years relevant experience within FMCG

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Demonstrated ability to lead complex projects with successful outcomes.

• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

• Experience of leading successful innovation launches in market

• Experience in brand architecture, setting brand/variant roles & priorities and building portfolio

• Knowledge of consumer marketing, including digital.

• Financial acumen

• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

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