Job Description

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (CPW)
Full-time
Bachelor\'s Degree
8+ years of experience

Position Summary

As a Brand Manager, you will be responsible for delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Brand Manager

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand
• Activates Brand Essence
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

What will make you successful

• More than 8 years in marketing or sales and brand experience and over this period has successfully delivered on KPIs, especially top and bottom-line business results

• Exposure in the FMCG industry would be ideal.
• Has demonstrated success in several diverse brand management.
• Demonstrated ability to motivate and develop people
• Can lead a team & understand all key sales functions and must be a result oriented.

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (CPW)
Full-time
Bachelor\'s Degree
8+ years of experience

Position Summary

As a Brand Manager, you will be responsible for delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Brand Manager

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand
• Activates Brand Essence
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

What will make you successful

• More than 8 years in marketing or sales and brand experience and over this period has successfully delivered on KPIs, especially top and bottom-line business results

• Exposure in the FMCG industry would be ideal.
• Has demonstrated success in several diverse brand management.
• Demonstrated ability to motivate and develop people
• Can lead a team & understand all key sales functions and must be a result oriented.

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9