Job Description

Strategic Planning

• Develop and implement partnership and CSR roadmaps that align with brand objectives as well as national health and education priorities.

• Propose creative, high-impact initiatives tailored to different life stages -- children, teens, working adults, and seniors -- ensuring relevance and meaningful engagement.

Product and Branding Development

• Develop, oversee, and maintain brand-specific assets such as product photos, videos, brand CI, social media content, and supporting merchandise.

• Plan and execute end-to-end marketing strategies, including brand campaigns and tactical initiatives.

Public Relation Communication

• Track and evaluate partnership performance to optimise campaigns, automation, segmentation, and channel reach through branding projects, cross-collaborations, influencer marketing, and event collateral development.

Engagement with External Stakeholder

• Build, maintain, and expand relationships with key external partners, including hospitals, clinics, and medical centres, schools (private, international, government, colleges, universities), NGOs, community groups, and corporate partners

• Represent the company in proposal presentations, negotiations, and collaboration discussions.

Program and Event Execution

• Lead events and programs from planning to on-ground execution, serving as the main project driver and "event master."

• Work closely with internal teams -- marketing, creative, retail, and others -- to ensure smooth, aligned execution.

• Uphold brand standards, industry accuracy, and a high-quality customer experience across every touchpoint.

Optimisation & Reporting

• Prepare thorough post-event reports, including evaluations, photo documentation, and key takeaways.

• Consolidate feedback, engagement metrics, participant reach, and ROI for each activation.

• Propose continuous improvements and optimisation strategies based on data and insights.

Budget and Compliance

• Manage and track budgets, ensuring spending stays on target while exploring cost-efficient alternatives when necessary.

• Ensure all external engagements strictly follow corporate governance requirements and align with brand guidelines.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Event Management, or a related field.

• 4-7 years of experience in brand development, corporate communications, partnership strategy, business development, and/or community event management.

• Experience in healthcare, education, or consumer brands is a strong plus.

• Strong project management and coordination skills.

• Excellent interpersonal, verbal, and written communication abilities.

• Confident presenter, comfortable engaging with senior stakeholders (e.g., school principals, hospital administrators).

• Highly organised, proactive, and detail-oriented.

• Collaborative team player who works well across multiple departments.

• Able to provide timely updates to internal stakeholders for clear visibility and alignment.

• Comfortable working independently and in cross-functional teams.

• Proficient in English and Bahasa Malaysia; Mandarin is an added advantage.

Skills Required