Brand Marketing Executive

Petaling Jaya, Selangor, Malaysia

Job Description


\'Who or what is Corvan\' Corvan is a rapidly growing home appliance brand that has become a top choice for hundreds of thousands of satisfied customers in Southeast Asia. We have received numerous accolades and awards, including being awarded the No. 1 Bestselling Vacuum Brand on Shopee during the recent 4.4 Sale. If you\'re looking for an exciting career, apply now! \'Who is your ideal candidate\' Hopefully, you! We\'re looking for a good team player with leadership qualities and the desire to grow with us. As a Brand Marketing Executive in Corvan, your focus is on cultivating a strong brand image, fostering customer loyalty, and contributing to the overall success and recognition of the brand in the market. \'What would my job scope be\' Campaign Management : Plan and oversee brand campaigns across various channels, ensuring consistency in messaging and alignment with brand guidelines. Market Research: Conduct market research to understand consumer behavior, preferences, and industry trends. Use insights to inform brand positioning and strategy. Brand Identity Oversight: Manage and maintain the visual and verbal elements of the brand, ensuring consistency across all communication channels. Collaboration with Cross-Functional Teams: Work closely with other departments, such as e-commerce, product development, sales, and digital marketing, to ensure a unified and cohesive brand presence. Creative Development: Oversee the creation of marketing collateral, advertisements, and other creative assets that align with the brand\'s identity and resonate with the target audience. Budget Management: Developing and managing budgets for digital initiatives. Ensuring that resources are allocated efficiently to achieve strategic objectives. Performance Measurement: Establish key performance indicators (KPIs) to measure the success of brand campaigns. Analyze and report on campaign performance, making data-driven recommendations for improvement. Brand Positioning: Work on positioning the brand effectively in the market, differentiating it from competitors, and highlighting unique selling propositions. Event Management: Plan and execute events or brand activations that contribute to brand awareness and engagement. Partnership and Sponsorship: Identify and manage partnerships or sponsorships that align with the brand\'s image and objectives. Crisis Management: Actively participate in managing and mitigating brand-related crises, protecting the brand\'s reputation. Job Requirements \'What are the requirements to apply\' Bachelor\'s degree in Marketing, Communication, Business, or any related field. Proven experience in marketing and branding roles, from 3 to 5 years. Experience in a branding-specific role or within the relevant industry is preferred. Ability to think strategically and develop comprehensive brand strategies aligned with key business objectives. Strong creative and conceptual thinking skills to develop innovative and engaging brand campaigns and materials. Excellent written and verbal communication skills. Strong analytical skills to interpret data, measure campaign performance, and make data-driven decisions. Experience in conducting market research to understand consumer behavior, market trends, and competitive landscapes. Familiarity with digital marketing strategies and the ability to integrate digital channels into overall brand campaigns. Ability to work collaboratively with cross-functional teams, external agencies, and stakeholders. Ability to adapt to changes in the market, industry, or organizational priorities. A focus on achieving measurable results and impacting key performance indicators related to brand success. A genuine passion for branding and a strong understanding of its impact on consumer perceptions and behaviors. Important: Fully vaccinated against COVID-19 with booster shot required. Please include a link to your portfolio in your application or send a link via message upon applying. The salary offered to the ideal candidate will be based on the candidate\'s past experiences, skills, and potential contributions. \'What are the working hours\' Monday-Friday (9:30 am-6:30 pm) \'Where will I be working at\' T01 & T02, 3rd Floor, Atria Shopping Gallery, Jalan SS 22/23, Damansara Jaya, 47400 Petaling Jaya, Selangor. \'What is the company culture like here\' We value open, direct, and respectful communication. Some things we live by are keeping our promises, learning from our mistakes and continuously striving to improve ourselves. COVID-19 considerations: To keep our staff as safe as possible, we have prepared hand sanitizers, masks, and disinfectant solutions for daily sanitization of the workspace.

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Job Detail

  • Job Id
    JD1011277
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned