Job Description

• 3-5 years of experience in brand management, brand marketing, or marketing management.
• Love to socialize with people.
• Outstanding communication skills.
• Creative thinker and problem solver.
• Experience in managing and leading teams.

• Design and execute the Annual Brand Marketing Plan for campaigns, activations, events, promotions and menus so as to translate Sales and Marketing objectives into clear executable strategies.
• Coordinate with Operations and/or Outlet Managers for on-ground activations and events to ensure proper execution as well as collect feedback, ideas and advice so as to improve future activations and campaigns.
• Liaise with external marketing, PR or advertising agencies, providing them with clear briefs and timelines so as to deliver all work per requirements and within budget.
• Develop and update Corporate Brand Marketing policies to adequately protect the Brand's image and position in the market, and ensure compliance from all corporate and licensee owned outlets.
• Supervise the Marketing and Creative team, setting goals, providing clarity on what is expected of them, and giving guidance when necessary.
• Manage the annual marketing Budget and ensure diligent distribution and investment.
• Oversee the management of day-to-day in-outlet collaterals and initiatives so as to ensure compliance with marketing directives.
• Oversee the coordination for marketing collateral requisition and logistics so as to ensure all items and services are delivered efficiently, on time and on budget.
• Oversee the development of creative content to ensure all requests and briefs are delivered according to requirements and on time.
• Oversee the management of customer relations via telephone hotline and digital media so as to maintain a high degree of efficiency and customer satisfaction.
• Research and procure new products and merchandise that can be introduced or sold within outlets to drive sales or meet other marketing objectives.
• Maintain up-to-date knowledge on market changes, trends and consumer behaviour so as to keep the brand current and drive IT forward.

• Travel Allowance : RM500