Job Description

• Work in close collaboration with respective managers of Marketing and Sale to ensure alignment with the market, HQ and integrated activities. Provide all the necessary input to the Annual & Strategic Plan (ASP) related to brand(s) equity.

• In close liaison with Strategic Insight Function to monitor brand performance in order to identify short and long term issues / opportunities. Analyse how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness.

• Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market execution.

• Lead the development of all elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.

• Drive innovation and program activation, determine new ways to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.

• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective communication tools within the legislation.

• Measure and report performance of all marketing campaigns and assess against objectives (ROI and KPIs).

• Responsible for all contact with global / local agency and management of projects contracted to the agencies. Manage timelines and negotiate communication budgets allocated to the agencies. Make annual assessments the agencies\' performance and take corrective actions if necessary.

• Manage various tasks and projects as they arise and upon manager\'s request.

Responsibilities

• University degree required

• At least 3 years of managerial experience.

• Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

• Highly creative with ability to think out of the box.

• Has strong agency and project management skills.

• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

• Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.

• Good understanding of operational constraints and strong executional reflex.

• Appreciation of legislation / taxation, external relations, marketing standards in your industry.

• Advanced communication and interpersonal skills. Team player.

• Both global & regional experience (desirable).

• Exposure to reduced-risk products and digital marketing is an added advantage.

• Fluent English and Mandarin communication skills (required)

• Experience in gaming platforms will be preferred

Functional skills required:

• Trade / consumer/distribution/ channel strategy

• Brand positioning

• New product launches and activation

• Product & pack development

• Brand communication

• Consumer / trade trends monitoring

• Competitive intelligence / assessment

• Consumer, shopper & trade insight

• Consumer relationship marketing

• Consumer marketing

• Negotiation skill

• Agency management

• Budget resource allocation & brand contribution management

• Understanding of the commercial side of the business

• Ability to drive sales volume

• Computer literacy in Microsoft Office & cloud-based document collaboration, specifically in Excel and Powerpoint

Benefits

• Career advancement opportunities
• Cozy working environment

SkillsComputer Literacy Microsoft Word Microsoft Excel PowerPoint Marketing Strategy Brand Management Market Research Digital Marketing Market Analysis Social Media ManagementImportant InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

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