sectors. This role focuses on identifying and developing new opportunities, supported by a strong technical team.
You will be required to perform the below tasks but are not limited to:
Identify and develop new business opportunities in targeted industries
Focus on projects with a
minimum value of RM300k
or those with repeat order potential
Build strong relationships with prospects, consultants, and industry partners
Conduct industry research, competitive benchmarking, and customer analysis
Collaborate with technical and management teams to craft automation solutions
Prepare and deliver high-quality commercial proposals, presentations, and simulations
Internal Collaboration
Work closely with Engineering, Production, and Service teams to understand product capabilities
Coordinate with Sales Support to manage quotation preparation and ERP processes
Participate in brainstorming sessions with technical teams for tailored proposals
Performance Expectations (First 6 Months)
Month 1-2
Gain understanding of AFA's machines, business model, and industry focus
Spend time across key departments: Production, Engineering, Service, and Sales Support
Accompany senior leaders on customer visits and sales discussions
Month 3-4
:
Identify and engage with potential new customers in core industries
Prepare and present at least one full proposal with simulation or concept presentation
Document insights and customer feedback for internal knowledge sharing
Month 5-6
:
Generate at least 3 new opportunities with project values above RM300k
Deliver monthly sales forecasts and market trend updates
Lead initial project discussions with minimal supervision
Job Requirements
:
Degree in Engineering, Business, or related discipline
3-5 years' experience in technical sales, industrial automation, or related fields
Strong commercial acumen and presentation skills
Ability to understand technical systems and translate them into customer value
Familiarity with simulation tools and ERP systems is a plus
Possess own transport & willing to travel as and when needed.
Job Types: Full-time, Permanent
Pay: RM6,000.00 - RM8,000.00 per month
Benefits:
Health insurance
Meal allowance
Opportunities for promotion
Professional development
Application Question(s):
How comfortable are you delivering technical or commercial presentations to clients?
How do you typically identify and qualify new business opportunities?
What tools or methods do you use for creating commercial proposals or simulations?
Are you familiar with ERP systems? If yes, which ones have you used?
Education:
Bachelor's (Preferred)
Experience:
Business development: 3 years (Preferred)
Work Location: In person
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