Lead and embed the business planning process for Online + Offline (O+O) MYSG
Articulate KAMs, Supply, Finance towards optimized sales planning (the Way we Plan)
Foster a multi functional collaboration and alignment
Organize and develop data management tool in liaison with IT and zone on Optimus business planning tool
Develop Sales Fundamental and measurement tools to give clear visibility to manage risk on time
Commercial forecast
Guarantee the quality of O+O commercial forecast (offline & online)
Anticipate risks and opportunities. Ensure consistency with the trend or flag gaps
Aggregate the total sales forecasts in units and consolidated sales, then analyze all available facts and figures to identify potential gaps.
Communicate objective feedback, propose adjustment to key stakeholders (GM, Sales, Supply, Finance) and validate the sales forecasts, lead the sales forecast monthly meeting
Promo
Ensure that the promo forecast in units is always up to date along with the promo investment
Build a promo library and consolidate the promo plan
Monitor promotion execution, related performance and evaluate effectiveness, including tracking budget usage for the assigned sales channel
KPIs
Sales forecast accuracy
Commercial Bias
Business cycles well defined, across teams and properly implemented
Guarantee the trend accuracy
Requirements
With min 7 years of experience in sales and/or trade marketing (omni channel will be an advantage)
A blend of supply and financial acumen
Good analytical skills and fact based
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