Job Description

AirAsia MOVE, your all-in-one travel app!Explore the world and go all the way! Book flights, hotels, and plan your trips easily with everyone\'s favourite travel companion.Join our team!We are looking for a Campaign Marketing Senior Manager, a regional role covering MY, TH, ID, PH.Line Of Business to cover: OTA as a platform, Hotels, Flights + Hotels, Events (Sporting & Music), Flybeyond (non-AA flights), Ride, ASEAN Explorer Pass, Activities, Duty Free, Chat, Tagon: Rewards & BigPayCOMMERCIAL LINKED SCOPE

• Develop commercial understanding towards various focus lines of businesses
• Using marketing to drive commercial needs - by involving in business case development, performance-based marketing planning & executions
• Integrating commercial needs across multiple LOBs to drive more spending efficiency for better business impact

REGION-BASED SCOPE

• Develop market-specific understanding by tapping into the local commercial team\xe2\x80\x99s expertise
• Manage local market\xe2\x80\x99s campaign that drives marketing & commercial results

MARKETING-BASED SCOPE

• Based on commercial & regional base understanding, develop the Campaign marketing strategy for seasonal & always-on tactical
• Product Marketing - able to develop GTM plans and successfully work with stakeholders and counterparts for planning & execution
• Drive brand awareness with an integrated marketing plan in line with ready resources at the time
• Look into possible gaps in the marketing funnel, and actively look into methods to close leakages
• Timely reporting and constant monitoring of marketing & commercial performance
• Work as a team with product, payment, partnership teams for campaign setup and testing
• Familiar with integrated marketing planning & execution from online to offline(ATL, BTL, KOL, Activation, Media management) - with strong project management skills

What you will need:Bachelor\xe2\x80\x99s degree in Marketing, Business, or a related field; MBA is a plusMinimum of 8-10 years of experience in regional marketing roles, preferably within the OTA, hospitality, or travel sectorsProven track record of developing and executing integrated marketing strategiesStrong understanding of various commercial aspects including performance-based marketing, business case development, and market-specific strategiesExperience in aligning marketing strategies with commercial objectives to drive spending efficiency and business impactHands-on experience with product marketing, including Go-to-Market (GTM) planning and execution, stakeholder management, and cross-functional collaborationStrong project management skills, with the ability to manage multiple campaigns and initiatives simultaneouslyExperience in leading a teamExcellent communication and interpersonal skills, with the ability to collaborate with local commercial teams and other stakeholders
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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