Job Description

Location: Selangor Job ID: CERS15
Specialization: MARKETING OR BUSINESS DEVELOPMENT
Job description:
Company Background:
Our client is an established, global industrial technology leader that focuses on sustainability and provides integrated solutions for various purposes. They are currently looking for a Channel Marketing Senior Specialist to be based in Selangor.

Job Responsibilities:
Channel Strategy & Transformation
t * Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Annual Marketing Sales Plan priorities.
t * Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
t * Conduct environmental scans to inform go-to-market plans.
t * Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.

Partner Profiling & Ecosystem Development
t * Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
t * Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
t * Drive cross-segment synergies and upsell/cross-sell opportunities.

Program Design & Execution
t * Design and implement channel programs that enhance partner engagement, loyalty, and performance.
t * Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits.
t * Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.

Performance Monitoring & ROI
t * Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
t * Continuously refine strategies based on data insights and market feedback.

Enablement & Experience
t * Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
t * Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.


Job Requirements:
t * Minimum a Degree in engineering, sales or marketing or related discipline.
t * Minimum 8 years of solid experience in channel marketing
t * Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
t * Proactive and contributing to the team with new initiatives to accelerate revenue
t * Strategic thinking and good interpersonal skills.
t * Fluent in English - both spoken and written.
t * Willing to work in Selangor.

Experienced candidates are encouraged to apply online or you may email your resume to .
Only shortlisted candidates will be notified.

Skills Required