Develop and lead the overall marketig strategy, including brand positioning, target audience identification, and messaging.
Oversee the creation of innovative marketing campaigns that effectively drive brand awareness and customer engagement.
Collaborate closely with cross-functional teams to ensure alignment with sales, product development, and other departments.
Analyze market trends, consumer behaviors, and competitor activities to identify opportunities and threats.
Manage and optimize digital marketing initiatives, including social media, content creation, SEO, and paid advertising.
Drive customer acquisition and retention efforts through creative and data-driven marketing strategies.
Monitor marketing performance metrics and present regular reports to the executive team.
Stay up-to-date with industry trends and best practices to ensure the company remains at the forefront of innovation.
Other tasks assigned by Line Manager.
Requirements:
5 years of experience as a Chief Marketing Officer or similar role is a must.
Bachelor\'s degree in Marketing, Business, or related field; MBA is a plus.
Used to working in an IT company is an advantage OR working in the Financial/ banking industry. * Demonstrated success in developing and executing strategic marketing plans that resulted in business growth.
Strong understanding of digital marketing, data analytics, and emerging marketing technologies.
Solid understanding of market research and data analysis methods.
Exceptional leadership skills with the ability to motivate and guide cross-functional teams.
Excellent communication, negotiation, and interpersonal skills.
Creative thinker with a passion for innovation and continuous improvement.
Strong analytical skills and data-driven mindset.
Must be excellent in English.
Preferred someone who have worked in Vietnam or able to communicate Vietnamese
Experience with public speaking skills.
What we offer:
A competitive salary package that fits your skills, experiences, and contributions. Supporting staff with accommodation, meals, and working visa.
Provision of necessary working equipment (MacBook/ Iphone).
A professional, dynamic, and inclusive working environment.
Expense support for employees to visit home: twice a year.