Job Description

Main Responsibilities:

1. Strategic Communication & Branding

Develop and implement integrated public relations strategies aligned with the
company's mission, vision, and business objectives.

Lead brand positioning and reputation management initiatives to elevate corporate
visibility and trust.

Oversee the preparation of key communication materials including press releases,
corporate speeches, and statements.

Ensure all communication content, visual identity, and messaging reflect the
company's brand values and tone.

Initiate brand storytelling and corporate social responsibility (CSR) projects to foster
positive public perception.

2. Executive & Stakeholder Communication

Serve as the official company spokesperson when required. Manage executive communication processes, including interview coordination,
message customization, and content review.

Cultivate and maintain relationships with media representatives, government
agencies, community leaders, and industry Key Opinion Leaders (KOLs).

3. Crisis & Reputation Management

Develop, maintain, and execute the company's crisis communication framework. Lead communication efforts during incidents to ensure transparency and safeguard
the corporate reputation.

Monitor and analyze public opinion across traditional and digital platforms to
proactively address emerging issues.

Provide timely media statements and manage social media communications during
crises.

4. Team Leadership & Development

Lead, mentor, and evaluate the PR and communications team to drive performance
excellence.

Manage communication budgets, campaigns, and media engagement plans
effectively.

Conduct training and coaching sessions to strengthen team capabilities in media
handling, press writing, and digital communication management.

5. Digital and Social Media Oversight

Oversee the corporate social media strategy to ensure alignment with the company's
communication objectives.

Direct online reputation management and ensure brand consistency across all digital
channels.

Supervise content creation and crisis response activities on corporate platforms.
6. Strategic Consulting and Analysis

Provide senior management with strategic advice on communication, branding, and
public relations initiatives.

Participate in corporate strategic planning to ensure alignment between business
development and communication strategies.

Evaluate communication effectiveness and recommend resource optimization
strategies.

7. Project and Partnership Management

Supervise large-scale communication campaigns and partnerships to ensure
alignment with corporate objectives.

Build and maintain strategic alliances with media outlets, PR agencies, and industry
influencers.

Requirements:

Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, or a
related field.

Master's Degree or professional certification in PR/Corporate Communications is an
advantage.

Minimum of 7 years' experience in public relations, corporate communications, or
brand management, preferably in a corporate or government-linked organization.

Proven experience in media relations, crisis management, and executive
communication.

Job Type: Full-time

Pay: RM15,000.00 - RM20,000.00 per month

Benefits:

Health insurance Opportunities for promotion Professional development
Application Question(s):

Are you willing to work in Kedah? What is your expected salary? Can you speak, read and write in mandarin?
Work Location: In person