Job Description

As a Communications Manager, you are responsible for strengthening brand equity across paid and earned media touchpoints to brand impact by strategizing the right media and PR activations across the consumer journey funnel from awareness, consideration and conversion.

As a Communications Manager, you are responsible for strengthening brand equity across paid and earned media touchpoints to brand impact by strategizing the right media and PR activations across the consumer journey funnel from awareness, consideration and conversion. More specifically you will get to:

COMMUNICATION & MEDIA

1. Partner with regional Comms team and agencies in the development of the overall media strategy

2. Proactively contribute to FBP marketing\'s campaign & sales strategy from a communications perspective.

3. Implement Omnichannel marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display). Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

4. Manage social and digital advertising campaigns (SEM, Display, Social, Programmatic, SEO). Analyze media, digital marketing analytics reports and share insights with the team to develop optimization plans

5. Manage and maintain the company\'s owned media including websites, mobile apps, and email/CRM software

6. Understand and market trends, brand\'s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

7. All operational matters related to procuring, managing assets, content, deadlines, scheduling and timely actionable reporting on media campaigns.

8. Ownership of the media and comm budget; planning and purchase as per forecast while delivering maximum returns (impressions, relevant audience, recruitment, conversion)PRESS RELATIONS & ADVOCACY

1. Establish and maintain strong relationships with agencies, publishing, beauty community, and social media groups by writing press releases and other media communications, responding to requests for information and press conferences. Communicate with media adhering to Paris Communications strategies and guidelines.

2. Understand the division\'s objectives and campaign directions, promotional policies, and needs to build public relations strategies that influence public opinion and drive brand awareness and engagement through ownership of the PR calendar.

3. Negotiation and management of all qualitative PR strategies, editorial placements and dedicated agreements.

4. Monitor current market opportunities and competitors to identify new PR strategies. Actively and systematically track daily, weekly, monthly and online media for industry related and competitor news

5. Sourcing, preparing and editing press kits and PR products , disseminate press gifts and information in a timely and organized manner (this includes KOL selection strategy, validation, budgeting and forecast of press kits and inventory management)

6. Management of local and international press trips , negotiating the editorial agreement and liaising with the appropriate teams to create unique editorial opportunities.

Attractive remuneration package|Regional exposure

• Bachelor\'s Degree in Mass Communications/ English Literature/ Journalism/ Marketing
• Experience in related fields with solid experience in social / media / publishing preferred
• Experience with influencer management / relationship
• Google analytics and all media metrics
• Active in-depth understanding and highly involved in social media / digital media platforms
• Outgoing personality, at ease with being in public settings, public speaking and highly mobile as local and
• international travel is required.
• Leadership, team collaboration and highly independent self-starter
• Superior command in English, strong in Malay - able to communicate effectively and transversally
• Computer-literate (basic programs, eg Excel, MS Word, Powerpoint, Adobe)

Our client is a world leader in creating, developing, manufacturing and distributing luxury products. The brand offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. This specific role will be taking care of the Fragrance, Makeup & Skincare portfolio

• Attractive remuneration package
• Regional exposure
• Industry exposure

Michael Page