Job Description

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Client Background: French based cosmetics company and well-established luxury retailers\' brand in Malaysia

Industry: Beauty, cosmetics & E-Commerce

Location: nearby Bukit Bintang area

Headcount: 1

Position Title: Digital Communications Manager (Cosmetic industry)

Tenure: Permanent

Remuneration: subject to overall experiences

Overview
Responsible for planning and implementing a digital marketing campaign and strategy

Responsibilities:

Digital Media Planning

Lead in digital media strategy and execution which will promote the Brand, products and services with engaging and personalized content that is relevant to the target audiences

Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI

Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)

Optimize search (paid and organic), SEO effectively support the e-commerce business and digital campaigns to generate awareness and promote the Brand, product and service launches, events, etc.

Provide analysis and reporting on digital campaigns and placements, website traffic, social media impression and email campaigns

Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the field.

Measure and report performance on all digital campaigns and assess against objectives (ROIs) such as engagement level, time spend, conversion, etc.

Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs

Communication Planning & Adaptations

Working with regional to gauge the acceptability of Global communication materials in relation to the local Marketing Calendar.

To adapt the communication materials as deemed appropriate and in line with local market cultural and regulatory acceptance.

Involve in local content creation and insighting to ensure the content appeals to the right target audience in its respective touch point

Influencer Management

Negotiate deals and campaigns with influencers / agency

Oversee influencer strategy and objectives with the overview of paid,owned, earned platform to achieve the brand communication objectives.

Working closely with the team to identify the right influencers to collaborate with the brand

Talent Development

Continuously coach and guide Digital team. Continually review performance and build robust teamwork environment

Requirements:

Bachelor Degree in marketing or equivalent

Minimum 5 years digital experience in FMCG/Personal Care/Comestic/Retail or Digital media agency with a least 2 years in managerial level

Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies Self-motivated with strong operational discipline to deliver against financial budgets, timelines and ROI objectives

Experience measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, etc.Highly number drive person.

Knowledgeable of Malaysia digital scene and has strong networking within the Malaysia digital scene

If you are interested in the position, kindly apply directly online by clicking on the \xe2\x80\x9cApply\xe2\x80\x9d button. Thank you.

Sub Specialization : Marketing;Others
Type of Employment : Permanent
Minimum Experience : 5 Years
Work Location : Kuala Lumpur

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