Job Description

MVC Resources

Location:

(55100) , ,

Salary:

Competitive

Type:

Permanent

Main Industry:

Job ID:

126035865

Company:

MVC Resources

Posted On:

28 February 2023

Our mission: Making life more beautiful, passing on a more beautiful planet.

Our vision: To be the most trusted customer-centric beauty company, and the most committed to creating high quality products & services, with a focus on responsible beauty.

Our objectives are :
-People-Centric \xe2\x80\x93To develop as one of the retail luxury marketers that are innovative and future-proofed.

-Brands Builder \xe2\x80\x93 The build the brand to be the most LOVED BRAND in Malaysia through innovative products and services as well as responsible beauty initiatives to raise the brand equity

-Consumer Obsessed \xe2\x80\x93 Constantly listening to customer\xe2\x80\x99s own needs and preferences, assessing our goals and plans to personalise the customer\xe2\x80\x99s journey to curate a delightful experience with intimacy.

-Digitally Minded \xe2\x80\x93 Accelerate digital transformation into all marketing and media activities with customers\xe2\x80\x99 experiences and need as core operating principles.

-Responsible Beauty Committed \xe2\x80\x93 Be responsible with the source of marketing vendors and making sustainability part of our life

The Digital & Communication Manager responsible for planning and implementing a digital marketing campaigns and strategy on for our company. This position requires extensive knowledge of the digital marketing, preferably in Luxury Personal Care sector, and the competency to coordinate with the regional digital and creative team.

MANAGEMENT

If any,

-Direct team size and positions (N-1): 1

-Total team size (N-1, N-2...): 2

Main internal relations of this position:

- Trade Marketing/ VM / Brand / CRM team

- Supply Chain, Training, Finance, Sales & Operation teams

- Regional Marketing APAC team, Regional Digital APAC Team

Main external relations of this position:

- Agencies, vendors

ROLE AND AREA OF RESPONSIBILITIES

1. Digital Media Planning

a. Lead in digital media strategy and execution which will promote the Brand, products and services with engaging and personalized content that is relevant to the target audiences

b. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI

c. Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)

d. Optimize search (paid and organic), SEO effectively support the e-commerce business and digital campaigns to generate awareness and promote the Brand, product and service launches, events, etc.

e. Provide analysis and reporting on digital campaigns and placements, website traffic, social media impression and email campaigns

f. Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the field.

g. Measure and report performance on all digital campaigns and assess against objectives (ROIs) such as engagement level, time spend, conversion, etc.

h. Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs

i. Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space

j. Manage and maintain all aspects of the Digital Media budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.

2. Communication Planning & Adaptations

a. Working with regional to gauge the acceptability of Global communication materials in relation to the local Marketing Calendar.

b. To adapt the communication materials as deemed appropriate and in line with local market cultural and regulatory acceptance.

c. Involve in local content creation and insighting to ensure the content appeals to the right target audience in its respective touch point.

3. Influencer Management

a. Negotiate deals and campaigns with influencers / agency

b. Oversee influencer strategy and objectives with the overview of paid,owned, earned platform to achieve the brand communication objectives.

c. Working closely with the team to identify the right influencers to collaborate with the brand ( from micro to A listers influencers )

4. Talent Development

a. Continuously coach and guide Digital team. Continually review performance and build robust teamwork environment

Other responsibilities may be added to the above, which are consistent with the title DIGITAL & COMMUNICATIONS MANAGER. The above statements reflect the general details considered necessary to describe the principles functions of the job responsibilities. It should not be considered as a detailed description of all the work required in the capacity of this role.
Requirements

• Bachelor Degree in marketing or equivalent

• Minimum 5 years digital experience in FMCG or Digital media agency with a least 2 years in managerial level

• Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies

• Self-motivated with strong operational discipline to deliver against financial budgets, timelines and ROI objectives

• Experience measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, etc.Highly number drive person.

• Knowledgeable of Malaysia digital scene and has strong networking within the Malaysia digital scene.

• Fluent in English and Bahasa Malaysia, with other languages is an added advantage.

• Strong communication, proactive initiative/follow-through, leadership and self-motivating

• Proven track record in successfully driving sales and profit growth; Comfortable with numbers, sharp analysis and synthesis skills

• Excellent organisational, project management and time management skills

• Highly operational and entrepreneurial role, the candidate should be tenacious and have a hands-on approach to business

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