Job Description

Your Role

As the Community Manager, you'll be at the forefront of engaging prospective and existing clients while driving tangible growth outcomes for the business. Your role bridges customer engagement and lifecycle conversion -- by building vibrant communities, nurturing leads, and guiding users through the funnel from awareness to activation, deposit, and beyond. You will manage online community channels, social conversations, and educational content, while collaborating with performance, CRM, and product teams to align messaging, promotions, and onboarding strategies that maximize conversion and lifetime value.

Your responsibilities will include:

1. Community Strategy & Engagement

Own and manage brand presence across community channels (e.g., Telegram, Discord, Reddit, Facebook, forums). Develop engagement programs, content themes, and daily conversation prompts tailored to different customer segments. Facilitate discussions on strategies, platform updates, promotions, and market insights to keep communities active and value-driven. Moderate communities and ensure compliance with regulatory and brand standards.
2. Conversion Funnel Management

Collaborate with CRM and performance marketing teams to build nurture sequences and promotional flows for lead-to-deposit conversion. Design and manage customer onboarding experiences in community spaces (e.g., welcome series, walkthrough sessions, live FAQs). Run mini-campaigns within the community to drive specific actions (e.g., KYC completion, FTDs, FTTs).
3. Campaign & Content Execution

Launch and promote educational content, platform guides, insights, and real-time updates within community spaces. Partner with influencers, ambassadors to support peer-led education and brand advocacy. Support promotions and competitions by driving signups, sharing rules, and creating excitement among users.
4. Insights, Reporting & Optimization

Monitor and report on key metrics: community growth, engagement, conversion rates (lead ? customer? depositor). Gather qualitative feedback from community users to share with product, marketing, and customer support. Conduct A/B tests on engagement and conversion triggers (timing, incentives, channel format).
5. Collaboration & Cross-functional Alignment

Work closely with Growth, Product, Design, Compliance, and Support teams to ensure unified messaging across channels. Align community engagement with product launches, market events, and quarterly acquisition or retention goals. Coordinate with affiliates and regional managers to localize messaging for various geographies and language markets.

What Makes You a Great Fit

Qualification & Experience:

Bachelor's degree in Marketing/Business/Communications or related field. At least 3 years of experience in community management/digital marketing or growth -- ideally in fintech or financial services. Proven experience driving user actions through messaging, community events, or personalized funnels. Familiarity with regulated marketing practices (e.g. under ASIC, FCA, CySEC).
Technical & Functional Skills:

Data-savvy, with experience using tools like GA4, Mixpanel, Looker, or similar to track conversion flows will be added advantage. Strong knowledge of customer behavior across the lifecycle. Hands-on experience with community platforms (Telegram, Discord, WeChat), CRM/email tools, and campaign analytics.
Soft skills:

Excellent written and verbal communication skills with the ability to educate, motivate, and convert. Multilingual capabilities for APAC, EMEA, or LATAM markets will be added advantage. Experience managing or collaborating with affiliate partners or educators will be added advantage.

Your journey after applying

First round interview with our talent acquisition partner Second round interview with the hiring manager
Job Type: Full-time

Pay: From RM6,000.00 per month

Benefits:

Additional leave Dental insurance Gym membership Health insurance Maternity leave Meal allowance Opportunities for promotion Parental leave Professional development Vision insurance
Experience:

engagement rate: 3 years (Required) activation rate: 3 years (Required) conversion rate: 3 years (Required) community engagement: 3 years (Required)
Work Location: In person