Job Description

We are seeking a skilled Product Marketing Consultant to join our B2B software company in the telecommunications industry for a crucial sales enablement program. The ideal candidate will play a pivotal role in developing and implementing a comprehensive framework for our go-to-market strategy.Key Responsibilities:

• Actively engage in sales enablement workshops to gain deep insights into our solution and market positioning
• Collaborate with cross-functional teams to align product features with customer needs and market demands
• Create a robust framework for crafting compelling messaging and value propositions tailored to our target audience
• Develop a structured approach for producing effective sales collateral that resonates with potential clients in the telecom sector
• Oversee the creation of various sales materials, including:
• Comprehensive sales decks
• Detailed playbooks for the sales team
• Strategic battle cards for competitive positioning
• Informative brochures highlighting key product features and benefits
• Ensure all collateral aligns with our brand guidelines and effectively communicates our unique value proposition
• Craft differentiated messaging that clearly articulates our solution's competitive advantage in the telecommunications market
• Develop in-depth value propositions that address specific pain points of our target customers
• Conduct thorough market research to stay informed about industry trends, competitor activities, and customer needs
• Provide actionable insights to inform our sales strategy and product development

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5 to 10 years of experience in B2B product marketing, preferably in the telecommunications or enterprise technology sector
• Proven track record in developing successful go-to-market strategies and sales enablement materials
• Strong understanding of B2B sales processes and the unique challenges of the telecom industry
• Excellent communication and collaboration skills, with the ability to work effectively with diverse stakeholders
• Proficiency in creating compelling content and translating complex technical information into clear, persuasive messaging

Desired Skills:

• Experience with SaaS products and cloud-based solutions in the telecommunications and/or middleware industry
• Strong analytical skills and data-driven approach to strategy development
• Ability to manage multiple projects and deliver high-quality work under tight deadlines.

Join our dynamic team and play a crucial role in driving the success of our sales enablement program. Help us articulate the value of our telecommunications solutions and empower our sales team to achieve outstanding results.

Axiata Digital Labs